Get Found On The Web

Getting Found on the web is usually not that at all. It’s getting found on Google or to a lesser extent, other search engines, Bing and Yahoo that determine if you’re to get found now via the most common means people use when they look on the internet directly to find a product or service, a search engine. Those who appear first traditionally grab the lion’s share of business from online customers. If you’re doing well on the search engine, you’re doing well “on the web.” If you’re hidden in the search engine’s index on page four, or even relegated to page two, not so much.

We help you find the balance between competing with huge brands with resources most of us can’t match and discovering the niche that is perfect for your business and puts you in competition on a playing field where you have a chance- more than just a chance with the right SEO strategies on-site and off-site.

Creativity is one step. A title that grabs attention and slips in past the big dominating also-ran search terms like “New York Apartments for Rent.” Your result might be the first and only one for “New York Apartments for rent with roof gardens and a view of the Statue of Liberty.” If you’re bold enough to create the content, someone may be looking for specifically that. If other’s are also bold enough to create the same content, you may need enough links from other websites citing those keywords in anchor text to pull ahead of the others with similar posts but your properly constructed content and better/more links than Joe-the-agent will net you a top spot and get calls for that property.

I used this same technique as a demonstration to a small group of agents two years ago. I created the post at the beginning of the meeting and showed them the results at the end of the meeting- page one results for the search, “Corona homes for sale with casita and pool.” You know what? That search brings my website up to this day- two years later in the number one spot. I still get search hits on my site for people looking for this exact thing about once a month. I should partner with a Corona real estate agent for a finder’s fee.

Getting found for this type of search requires three things:

People have to look for what you’re typing into Google. (there are free tools to find out if they are or might be)

Properly constructed posts (what? You’re not on WordPress?) with correct titles and keyword distribution in your writeup about the topic at hand. That’s where many “SEO experts” stop and sell you a bill of on-site optimization goods. Important, yes, but on-site is only a portion of Google’s ranking formula, the rest is a bit more challenging as seen next…

Back-links to your content. What’s a back-link? It’s the link on another website that says something like “Wellington short sale agents.” If you have enough back-links with that kind of text, you’ll rank #1 no matter what, much like Adobe reader is number one for “click here” because 8 million back-links say click here to get adobe reader. This is often the grind that ensues when businesses compete for a niche or even a fairly broad keyword and it’s the essence of nitty gritty SEO work that should be what SEO pros are providing when you pay for “SEO” and firms or individuals who promise you great rankings on Google.
Getting found now on the web is that competitive effort with a balance between keywords that you can realistically expect people to search for and to accumulate enough back-links for to overcome competition.

Published September 10th, 2011

Tags: Get, found, now, Google