Words and expressions I want banned in 2012

While others will spend the next few weeks preening themselves at the perceived accuracy of their 2011 predictions I prefer to call out words and expressions that drive me crazy for one reason or another.

Innovation: In some presentations, this word generally seems to pepper every sentence, acting as a prop to describe whatever is new from the vendor's development stable. publisher 2010 becomes innovation as:

Innovation is the creation of better or more effective products, processes, services, technologies, or ideas that are accepted by markets, government authorities, and society. Innovation differs from invention in that innovation refers to the utilization of a new idea and method, whereas invention refers more with the the creation of the idea or method itself.

microsoft publisher 2007 does a sound job of pointing up some of the nuances attached to the term but none of them reflect the way As i see the‘I'word used. To do, the important part with Wikipedia's analysis is the‘accepted by markets, governments and society. 'The way technology companies make use of the term it is as if what they are introducing has already been accepted when that is actually never the case. I'll be far more impressed when vendors ascertain the beneficial impact whatever they're introducing is/will supply.

microsoft publisher 2010 changer: Often used in conjunction with ‘innovation. ' It is some of those expressions that assumes all manner of things like…the game (whatever that is) needs changing and it's happening right now. Oxford Advanced Learners Dictionary defines the concept as:

a person, an idea or an event that completely changes the way in which a situation develops

Will do that sound reasonable? The key point is that this term almost invariably ought to be used in hindsight. It's rare that we see any enterprise technology which, at the time with its appearance, is self evidently whatever makes a genuine difference with the kind implied by the above mentioned definition. The difficulty is that the pace of change that is occurring encourages use from this expression with insufficient contemplated the implications of that the ‘game' is or will vary. That's not to say that many of the things we see are certainly not game changers. A superior example is iPad. It's astonishing that within a couple of years since its introduction, that device is now from executive toy to whatever is garnering widespread company adoption. Game changing? Very likely - but only in hindsight and, I'm betting that was not in many people's predictive thoughts.

Social enterprise: It's impossible to leave that one off the list. I've consistently railed against the use of this and its related term 'social business, ' largely because of its social implications and the down sides those represent inside company. For example, Harvard is usually hosting its 13th societal enterprise conference. That worried me because the term as I know it has only been in the most popular enterprise discourse for some five years.

As 2012 unfolds, I'd like to begin to see the science evolve at its very own pace with more case examples and further explanations of what is actually working.

Above everything, I'd love to see the abandonment with stodgy, tired expressions that lack innovation and don't act as game adjusting. Instead I'd like to see socially rewarded customers nevertheless without them feeling they've been cynically manipulated by thinly disguised game play.

Published January 6th, 2012

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