DJAiniss's Blog

With the huge success Google?s Adsense has been reaping, there are now
only a handful of sites you?ll see that doesn?t feature Adsense on
their sites. Everyone is hoping that they could make huge earnings
from this pay-per-click affiliate program scheme Google has launched.

While there are many success stories (they are true) of sites that
have generated good income from Adsense, there are still some sites
that couldn?t grasp the real way of making an earning from Adsense.

This is because many people have failed to generate the needed factors
to create a successful site that compliments the features Adsense
provides. Many webmasters just put up or create mediocre sites and
place Adsense on their site and just sits back and waits for the cash
to roll in.

If that is the mentality of a site owner, then he won't earn from
Adsense. Remember, a mediocre site will also get mediocre earnings.

To finally realize the Adsense dream, a webmaster must produce a site
that has the factors and characteristics needed to generate the
traffic and clicks it needs to be profitable. There are many things a
webmaster needs to do to achieve this and be one of the millions of
sites who have successfully done so. But there are so much more things
a site owner has failed to do to make their site more Adsense
friendly.

Here are five reasons why many Adsense sites don?t make money

1) There are no good keywords on the site.

Many sites have failed to do the very essence of search engine
optimization, Good Keywords. The internet has many websites competing
for the attention of the ?netizens? and many sites contain the same or
almost the same subjects, topics or niches. To date, Google is
searching at over three billion sites; good keywords can get you a
good lead above all the other sites.

It is essential that you research well on finding the good keywords
your site can use to generate the traffic and get a high ranking on
the search engines results. If many internet users are directed to
your site, you get a huge opportunity to get great traffic. With
traffic comes the profit.

In making money you must spend some. Invest in a good program that
searches good and proper keywords for your site. These keywords that
people are looking for changes and varies, a good keyword searcher is
an investment that just keeps on giving.

2) The site doesn?t provide a good niche.

To get the attention of the people, you must provide a site that can
perk up the interest of the people. Adsense works well if you maintain
a good number of traffic, you have to keep the people?s interest on
your site and have a group of people to keep coming back to your site
and have them recommend it.

You must also find a niche wherein these groups of people are
interested in. Find the right niche and you?ll find the right group of
people that are willing to spend some money.

3) The site owner doesn?t maintain or update their site.

You can only maintain the interest of a person for a short period of
time. Many websites have failed to keep up the traffic they generate
for their failure to keep their site updated. Immerse yourself in your
niche and try to find out what?s new and what?s hot.

You have to serve something new to the people or if not, try to keep
abreast with the developments of your niche or maybe add some sub-
niches on your site that still pertains to your niche to get new
traffic and keep the attention of your clients in your site.

4) Some website owners don?t provide the full attention to their
Adsense sites.

Many people just see their sites as a way to earn some extra money.
You have to treat Adsense sites as a full size business to make it
big. With the heavy competition you have, a good webmaster should
treat their site as if it is their main source of income but still
maintain a good schedule of their time.

5) Many webmasters have failed to devout time and research to their
Adsense site.

Many elements are needed to build a successful Adsense site. Good
keywords and the right niches can roll in the dough, but this takes
time and effort. It is imperative to devout a certain amount of time
in looking for ways to develop your Adsense site.

The internet is abound of sites that could help your own site. A
little time, money and hard work can spell the huge difference between
a successful Adsense site and a mediocre one.

Applying top paying keywords in your website is quite similar to Search Engine Optimization. However, there are many differences as well. I have done in-depth research on the subject. On the basis of that research, I have marked the points you need to keep in mind while optimizing your website for maximum payouts through highest paying Adsense keywords. We will discuss how to apply top paying keywords as well as traffic pulling keywords to a webpage for maximum payouts and traffic.

First of all, we must understand that Google Adsense bot (formally known as Google Mediabot) is a subset of Google's main crawler. The crawler detects the theme of the pages and makes an entry in the Google's index (a private index - not shown publicly) that records the theme of all the pages hosting Adsense script. In other words, Google Mediabot has the characteristics somewhat similar to Google's main crawler.

There are two types of optimizations that you need to follow to make a web page search engine optimized. Same is the case with Adsense Optimization.

Internal Optimization : Internal Optimization includes Meta tags, Title Text, Optimization of content, and internal linking of your website. Here we will learn how to increase relevancy of ads and how to inject keywords that will help you get high paying ads. Internal Optimization has a high impact on the relevancy of ads and CTR.

External Optimization : This includes the web pages that are giving links to you (external profile of your website), anchor text being used to link your website, and many more variables that search engines use to evaluate the authoritative importance of a web page. External Optimization helps bring relevant traffic to your website and enables you to earn more by getting more CTR (Click Thru Ratio).

How long does your webpage take to show high paying ads?

This is an important question that needs to be answered. As soon as you apply Adsense script in a webpage, it is visited by the Google Mediabot (within 2 hours to 48 hours, if the bot is free - immediately). Google Mediabot's responsibility is to evaluate the theme of the web page, and enable ads almost immediately so that your website traffic does not see FREE SERVICE ADS.

The relevancy of ads increases as Google's main crawler visits your website and updates its index. Furthermore, you may observe an increase in the earnings as the PR of your website/web page increases. This means that in case of Google Adsense, the internal factors that affect the ads of a particular page are evaluated by Google Mediabot (but Google's main crawler can overwrite them). And on the other hand, the external factors are inspected by the Google Crawler over a period of time. Having said that, there are simply many many factors (including those which you cannot control) that affect your ads. We are going to discuss the factors that you can control. Lets take control!

Remember:

1. Relevancy of ads may increase as your page is indexed by Google.
2. EPC (Earnings Per lick) may increase as your PR increases.
3. It entirely depends upon you how well you promote your website and get maximum earnings from your website/web pages.
4. In case of Google, many variables are involved.

We are all dreaming of financial independence and one way of achieving this is to work at home as an online marketer. If you want to make a lot of money online without ever having to put on a suit and tie and going to the office, there are two important things you need to know about Affiliate Marketing. The two basics that you can combine to really power a successful website in order to make money online : content and links.

The first thing you need to keep in mind at all times about Affiliate Marketing is: content is king. You must know how to write your own articles and how to come up with quality and effective website content. Getting people to look at your website is not that hard but to keep them returning to your website is not an easy task. Making them read more than a couple of lines is a bit harder because most of the people reading online articles have extremely short attention spans. It only takes a second for your reader to click away from a website.

The second most important thing is to gain links that point to your site, which will bounce you up in search engine ratings. Make sure the links are always from web pages that focus on the same topic as the articles they point to, otherwise you are going to lose points with the search engines and that should be avoided at all costs. It could take months for a webmaster to gain a significant amount of relevant links on other websites but increasing your link popularity is a very important step for great search engine rankings.

Getting Started in Affiliate Marketing:

Choose a niche market to promote, identify some topics and start writing articles. It’s very important to select an affiliate program based on a subject that you are personally interested in or you’ll have a hard time to come up with new ideas for your articles. Get at least 10 articles up on your website, get links for every one of them and then keep an eye out on your stats and see if people like them or not. Come back later and re-read your articles to see if your writing style is really crystal clear and if the ideas stand out from the text and are easy to grasp by anyone.

Keep writing as much as you can and in a short while you will notice that your site is getting a lot of attention and traffic because of the original content. Marketing campaigns and flashing banners are nice, but you don’t need them. Just write articles and get links. Then write more articles and get more backlinks. Repeat this until your website becomes a mandatory stop for people who want to be well-informed on the topic you’ve chosen. Establish yourself as an expert! The links and surfer clicks will give you good ratings and the original content will make you unique.

Write good articles and put in plenty of keywords related to your niche because if your website does not contain related keywords, surfers will be unable to find your site in search engines. Make sure the links to the merchant website stand out and get other websites to link to you. Solid backlinks from other related websites and original content are what drive many of the search engine spiders. Write several articles per week to update your site and as more and more people find your site via the search engines, your ranking will go up.

These are just a couple of the internet Affiliate Marketing fundamentals that you need to do in order to become a successful affiliate marketer. Sounds too simple? Well, it sort of is simple, but not as simple as you’d expect. What you need to do is to write good articles with useful informations for your potential customers. Good, keyword rich, content is the best way to drive traffic through search engines and it gives the visitor a reason to keep coming back to your website. For a realistic strategy to making money online, visit http://www.makingyouricher.com. This online marketing program covers a lot of Affiliate Marketing fundamentals.

Today’s guest post comes from Chad Randall, the Director of Sales for b5media and the author of AdvertiseSpace. Chad has been working in the online advertising industry for over 6 years now, and has personally sold more than $5,000,000 in online ads. I figured he’d be a good person to ask about how to make your blog attractive to advertisers.

1. Have an “Advertise with Us” Banner on your site

This is the single most important issue. It should click to an Advertising information page and have an easy way to contact you for more information and rates. Key points: Make it a graphical image or a tab. Keep it above the fold.

2. Keep the ads on your site specific to your site

Don’t have smiley ads and wallpaper ads if your site is site is about mobile phones.

3. Show them the banners

If you currently have no paid placements on your site, put up house ads or partner ads in the same spot you would run a paid spot. (A house ad refers to banners for other products or sites that you or your company own)

4. Throw up a free bonus ad.

By putting a free advertisement on your site, you may not only encourage similar ads or competitors to that product, but the company you added for free may decide to advertise with you. Ask for full disclosure of the performance of the campaign in return. (Total clicks, total purchases etc. ) Key points. Put the free bonus up with a direct URL without tracking tags or affiliate tags.

5. Show your site stats.

You need to show at least the basics for site statical information: Monthly unique visitors and total number of impressions are the 2 key ones. Other less important can be Google PR & Alexa rank.

 

6. User demographic information. Know your audience.

The bare minimum is Male/Female % and average age of your readers. Other potentially useful information includes geographic, HHI, single/married, number of kids. etc. How do you get this info? You can do site polls, survey’s, or get more detailed stats from ComScore or Quantcast.com

7. Have an ‘About Us’ section.

Clearly explain who you are and what your site is about. And also why you are an ‘authority’ on what you are writing about, and why anyone should care about what you have to say.

8. Don’t use Google AdSense on your site.

OK, this could be the most painful one for most people especially if you are generating a few hundred bucks a month from it already. But Google ad sense devalues your site and makes it look unprofessional. You have to ask yourself, “Do I want some real revenue from my site or Google’s table scraps.”

9. Keep your blog on topic.

If you are all over the map in regards to topics about which you talk about, advertisers won’t know if they are a good fit for your site.

10. Keep your blog professional.

If you are talking about your cat, (Matt Cutts), ranting about your drive to work, swearing or bashing every product you can think about, it will scare away advertisers.

This is part 8 (and the last) in a series of posts on increasing AdSense revenue for bloggers. The full series is Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8.

We have unpacked our Adsense Equation in detail and have given numerous tips for maximising Adsense Revenue. Whilst there are occasions that Adsense doesn’t perform as well on some websites for no particular reason as others we can safely predict that if you work on each of the four areas you should see an increase in the amount of the cheque that Adsense sends you at the end of each month. Remember though that your revenue will only be as high as your weakest link - work on all elements of the equation - not just one or two.

As well as the proceeding tips there are a number of other things that might be helpful to know in using Adsense that we couldn’t find a place for in previous posts.

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Outgoing Links - One theory going around is that pages with fewer outgoing links result in higher click-throughs. Give your readers fewer options of links to click on and they are more likely to click on your ads. This MAY be true, but don’t let it determine your content. My Digicam site has many outward links because it is a page that acts as a hub of information from around the web. I’ve not noticed that this makes my revenue levels suffer - in fact I suspect its because of these helpful links that people come to my site.

 

Using Frames - If your site uses frames I’m told you should make sure your ads are placed in the frame where you content is or else it will not provide relevant ads for your content. Thanks Greg for this tip.

Don’t click your own ads. - It might be an obvious way to get a few click throughs and increase your Adsense revenue - but Google is very clever at working out if your clicks are genuine or not. Its not hard to track IP addresses and to see patterns emerging between where clicks are coming from. It is not worth the risk of being banned from the program for a few cents per click. Especially don’t click ads from the same IP address that you check your stats from - this is asking for trouble.

Don’t encourage your readers to click on your ads. Its against the agreement that you enter into with Google. Once again they will track you down if you break these rules. I’ve seen a number of people who have been banned from Adsense for this. Let your ads speak for themselves.

Monitor your Statistics. Many adsense users check their stats all day everyday. Whilst this might be overkill (its like watching grass grow) it is useful to track what is happening at this end of your campaign. Use channels to monitor which pages are doing well and which are not. Tweak pages that are not doing well and make more pages similar to those that do.

Alternative Ads - Use alternative ads for when Adsense cannot serve ads to your page. When they cannot find a suitable ad for your page Adsense will serve you with a ‘Public Service Announcement’ (PSA). These ads may be for a good cause, but they will not relate to the content of your page and will not earn you any money. Instead Adsense allows you to nominated an alternative ad that they will serve into the position instead of the PSA. I use Amazon for this, but also have experimented with affiliate alternative ads Affiliate Sensor which I find works really well as it lets you choose from a wide range of affiliate products and still target them to your site.

That is the end of our Adsense tips for Bloggers series. Feel free to submit your own Adsense tips and strategies in comments below. You also might like to check out some of the following alternative Adsense Tips pages for more tips from around the web.

DJAiniss

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