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Domain Registration: How Many Extension Should You Register by Stanley Spencer

When it comes to selection of a domain name, people are often inundated with several questions. One of the most important of them is which extension should I choose - dot-com or dot-net or dot-biz?

There are circumstances when you will think it is fit to register more than one extension. This article is aimed at helping you to make the right decision.

A common problem is that people usually type in .com all the time on net and land up on various other sites. This could be troublesome both for the business and the customer.

When you select a domain name, you are always given a list of different extensions to choose from. These extensions can help specify the type of products or services you are offering online or your geographical location.

To begin this article, I am giving some basic definitions of the extensions you can choose from:

* .com signifies 'commercial'. It is the most well-known extension and preferred by all commercial enterprises. The acute scarcity of unforgettable .com domain names has led to creation of several other extensions.

* .net signifies “network'. It is generally used by internet service providers, web hosting companies, or other firms related to network or internet services.

* .org signifies 'organization'. It is commonly used by non-commercial web sites. But, at present, many businesses register their matching .org extension to their .com domain names.

* .biz signifies “business”. It is used for business web sites. There are more chances of you getting this extension because of its low current penetration.

* .info signifies “information”. It is generally used for information sharing web sites. This too like .biz is gradually growing in popularity and there is more likelihood of you getting it.

Your first aim should be to get a perfect domain name for your business. Once you have done that you should then consider registering other extensions for the same domain name.

It is up to you to decide which extensions are most relevant for your business. It depends a lot on your customer base, range of products/services, and also your brand image.

You should always use domain forwarding service to redirect visitors from your other domains to your primary domain. This is quite essential since visitors may get confused about your web site address and may reach your competitor’s web site. For example, you domain name is home-appliances.net and your potential customers may reach home-appliances.com, which is your competitor.

Prevention is always better than cure. So, instead of buying a rival domain name from someone (at a high cost), it is always preferable to register that domain name yourself (at a low cost).

We find that name protection and greater coverage are the two key forces driving the need for registering more than one domain name. The accessibility of the site increases by registering more than one extension for a domain name.

There are other advantages of multiple domain name registration. It helps in creating a demand for similar domain names due to people realizing that so many domain names are available related to the primary one.

But some observers in the industry have a different viewpoint. They think that having more than one domain extension is very confusing for the visitors to these sites.

In conclusion, I would like to say that your primary target should be .com and thereafter, find out the relevant extensions for your business and try to register them also. I recommend you to register all relevant extensions so as to guarantee maximum coverage and minimum misguided competition.

Copyright ? Active-Domain.com's domain registration (http://www.active-domain.com) service. All rights reserved. This article may be reprinted freely as long as an active link is maintained to http://www.active-domain.com

Article Source: Domain Registration: How Many Extension Should You Register

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Distance Learning Study Tips by Steve Wilcott

Distance learning is a fabulous new way to get an advanced education. It allows you to work at home on your own schedule and it allows you to set your own pace for learning. But remember, you still have to do all of the work. It’s just like that old saying, easy does it; but do it!!

In order to be successful in achieving your distance learning goals you will have to develop a sense and source of personal motivation and you will also need good study habits. Just as successful students almost always have good study habits, so too is your online success directly tied to good studying in your distance learning program. Here are a few tips to help you get started off on the right foot.

Set up a study schedule and stick to it. If you need to do two hours of study for every online hour then schedule a fixed time when you will do your studying. Pick a time when you are least likely to be interrupted, it can be early in the morning before the rest of your family wakes up, or it can be later in the day when everyone is gone to work or school.

Don’t pick just before dinner when everyone is unwinding and catching up on their day or listening to their favorite, and very loud, music. You need the peace and quiet in order to concentrate. Some people study in the basement or even the garage. It doesn’t matter where it is as long as it is convenient, quiet, and conducive to your studies.

Plan your study time when everyone else is busy with their own activities. It might be when the kids are gone to sports or dance class or when your spouse is at their bowling night out.

It might be Saturday morning while the kids watch cartoons or your wife is sleeping in. It helps if other people are busy because they won’t be able to interrupt your studying.

Another tip for successful studying in your distance learning program includes creating a space for yourself within your home where you actually enjoy spending time. Some people like to study on the back porch on nice days or in front of a cozy fire on colder nights. As long as you are comfortable it is a good place to study.

Try and protect that space by telling all of your family that this area is off limits during your study time. Make up a small sign that says “Student at Work” or even “Quiet, Please”. You may have to tell them a few times, especially your kids, but sooner rather than later they will get it and respect your need for this study time and space.

This article courtesy of http://www.degrees-online.net

Article Source: Distance Learning Study Tips

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Detoxification: 8 Starter Tips by Sandra Kim Leong

You have been experiencing frequent headaches, weight gain, constipation and skin problems, amongst a whole host of health problems. And you are pretty convinced that some of these problems are due to a diet of high in saturated fats, environmental pollution and a stressful lifestyle.

These factors have inadvertently contributed to a toxin build-up in your body and you would like to cleanse your body through a detox program.

But before you plunge right into just any cleansing technique, here are some general tips that you must first consider:

1. Start with a cleansing technique that is not too drastic or extreme for your present condition.

2. On the other hand, do not choose a technique that is too mild and would therefore be ineffective. You can always start with a gentle cleansing program but build it up gradually.

3. If you are a female, do not detoxify when you are pregnant or having your period.

4. Always budget enough time for the cleansing process to take place. For instance, in a bowel cleanse, you may have to allow about 4 hours for purging to take place.

5. Do not rush into a cleansing technique. As in the above example, during the 4 hours, plan to take things slowly. No heavy tasks! Be near a toilet if necessary.

6. Before starting on cleansing, make sure you go through all instructions and have all the foods necessary for your detoxification. You don't want to have to rush out to the supermarket in the middle of a cleanse.

7. Work closely with a trained health practitioner, giving him or her full details of the health problems that you are facing.

8. Very importantly, decide with your health practitioner the order in which you should cleanse your body. Cleansing of the different parts of the body can include colon cleansing, liver cleansing, kidney cleansing, lung cleansing and skin cleansing. The right order will result in a more effective and complete detoxification for your body.

Sandra Kim Leong publishes information on detoxification and cleansing. She is dedicated to promoting alternative therapies as a remedy for some of the health problems faced today. For more details and free resources, please visit http://www.detox-cleansing.com.

Article Source: Detoxification: 8 Starter Tips

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Got HD? It's the next big thing in radio -- pure, crystal-clear sound -- and it's free! by Doug Hanna

HD Radio technology is the next big thing because it makes it makes FM stations sound nearly as good as if you were listening to a CD. The sound is just amazing – clean, pure and crystal-clear. It even enables AM stations to sound as good as an FM station today.

Let’s pretend you’re a sports talk radio fan. Just imagine how much better your experience will be when there’s no distortion, no annoying hiss, crackle, fade or static. It will be just like listening to your favorite AM station broadcast in FM.

And if music is your thing, you’ll love HD Radio technology even more because you’ll be able to hear music on your favorite classic or rock station in the clearest, cleanest, purest form ever available over the airways and, best of all, it’s free. All you have to do is buy a new radio.

In fact, this technology even makes it possible for your local stations to broadcast in true 5.1 surround sound. Just imagine that. You turn on your favorite music station and you are immediately surrounded by sound -- just as if you were sitting in your favorite concert hall.

HD Radio technology also makes possible something called multicasting that allows stations to broadcast two or more different signals simultaneously. So, your favorite oldies stations could be broadcasting music from the ‘60s, ‘70s and ‘80s – all at the same time!

More than 500 stations are already broadcasting in HD Radio technology. And HD radios are available for both the home and car.

So far, radio stations have not done much publicity on this exciting, new form of broadcasting but you can bet that will be changing in the near future.

Learn which stations are already broadcasting in HD Radio Technology, what HD radios cost and where you can find them by going to my web site, www.hd-radio.home.com. Douglas Hanna is a retired marketing executive and author of many articles on HD radio and family finances.

Article Source: Got HD? It's the next big thing in radio -- pure, crystal-clear sound -- and it's free!

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Writing Benefit-Driven Web Copy – 4 Steps to More Sales by Glenn Murray

You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?

Recently I wrote an article explaining how to identify the benefits you offer your customers (http://www.divinewrite.com/benefits.htm). That article challenged business owners and marketing managers to think in terms of benefits rather than features when writing their web copy.

What the article didn’t discuss was how to actually write the web copy once they had identified their benefits. That’s what this article is about. (It even gives you a couple of templates you can use to make your job a whole lot easier!)

As a website copywriter, many of the projects I undertake are completely new websites. The client has some general ideas about what they’d like to convey, but they need someone who can fine-tune their message, and create web copy (and a web structure) which engages their readers. As a result, over the years I’ve developed a process for doing this effectively. There are four main steps:

1) Identify benefits

2) Identify how you deliver these benefits

3) Prioritise your benefits

4) Write the content

Although this article touches on step 1, it’s mostly about steps 2, 3, and 4.

STEP 1 – IDENTIFY YOUR BENEFITS

Branding aside, most websites are about selling. Customers don’t want to know what you can do; they want to know what you can do for THEM. That means the first question you should ask is, “What benefits do I offer my customers?” This is usually the first step toward identifying the key message to be conveyed.

That’s not to say that your website shouldn’t describe your products and services. You just need to make sure it describes them in terms of benefits to your customer.

But benefits identification is outside the scope of this article. If you’d like to find out more about how to engage your customer with benefits, go to http://www.divinewrite.com/benefits.htm.

STEP 2 – IDENTIFY HOW YOU DELIVER THESE BENEFITS

Of course, you can’t just claim to deliver benefits and stop at that. You need to support that claim. On your website, you’re going to need to convince your audience that you actually do deliver these benefits. Anyone can say they deliver benefits, but few can say it persuasively.

From step 1 you’ll have a list of benefits. Now you need to think about how you deliver each benefit in that list. This is where you start talking about features – price, product highlights, distribution channel, competitor weaknesses, external factors, USPs, etc. It’s helpful if you draw up a table with one column for benefits and one for the features which deliver those benefits. (Click http://www.divinewrite.com/downloads/benefitsfeatures.doc to download an example Benefits-Features table – 20KB.)

You’ll probably find this process much easier than identifying benefits. In fact, you’ve probably got most of this information written down already… somewhere. If not, chances are you uncovered a good portion of it when you were brainstorming for benefits.

TIP: If you’re having trouble identifying supporting features, before filling out the table, try listing everything you can think of which relates to what you do and how you do it. Don’t worry about the order. Just braindump onto a piece of paper, a whiteboard, a Word document, anywhere… Don’t leave anything out, even if it seems unimportant. (You’d be surprised how important even the most insignificant details can become once you start assigning them to benefits.) If you start getting lost, think back to the question you’re trying to answer: How do you deliver your list of benefits to your customer? Once you’ve done your braindump, read through it and decide which specific benefit each feature delivers.

STEP 3 – PRIORITISE YOUR BENEFITS

Now that you’ve identified all the things you COULD say, it’s time to figure out what you SHOULD say and where you should say it. This is where your benefits-features table comes into play. Read through your list of benefits and prioritise them according to how compelling they will be to your reader.

The reason for this? Priority determines prominence. The most compelling benefits will need to be prominent on your site.

TIP: Be aware that your list may include some benefits which everyone in your business category could claim. In other words, they’re not just specific to your company, but apply to the type of service you offer. For example, if you sell a Content Management System (CMS) for website creation, you may list “Greater control for marketing managers” and “Less expense updating content” as benefits. Every CMS vendor could claim these benefits, so you’ll need to question their importance. Will they differentiate you from your competitors. Generic benefits can be useful if none of your competitors are using them, or if you feel you need to educate your market a bit before launching into company-specific benefits.

STEP 4 – WRITE YOUR CONTENT

So now you know what you’d like to say, it’s time to decide how to say it. This is about three things:

i) Subject – What is the subject of your site; features or benefits?

ii) Structure – How do you structure your site such that your customers will read your most compelling benefits?

iii) Words – What words should you use to best engage your audience (and the search engines)?

The remainder of this article is dedicated to Subject and Structure. For further discussion of Words, see http://www.divinewrite.com/webwriting.htm and http://www.divinewrite.com/seocopy.htm).

Subject

What is the subject of your site; features or benefits? The answer to this question lies in audience identification. If your audience knows a bit about the type of product or service you’re selling, lead with features (e.g. processor speed, turnaround time, uptime, expertise, educational qualifications, wide product range, etc.). But make sure you talk about their benefits, and make sure the features offering the most important benefits are the most prominent.

Here’s a simplified example…

“Cool Widgets offers:

-- Standard Operating Environment – Significantly reducing the complexity of your IT infrastructure

-- System upgrades which are less expensive to license – Providing excellent TCO reductions”

In cases where you’re selling to an audience who knows very little about your product or service, lead with benefits (e.g. if you’re selling something technical to a non-technical audience).

Here’s the same simplified example, reversed for a novice audience…

“Cool Widgets offers:

-- Reduced complexity of IT infrastructure – We can implement a Standard Operating Environment for your organisation

-- Reduced TCO – We can upgrade your IT to systems which are less expensive to license”

Structure

How do you structure your site such that your customers will be sure to read your most compelling benefits? The answer is, keep it short ‘n sweet. And make it scannable. This doesn’t mean you have to cut features or benefits. You just have to structure your site to accommodate your message.

While every site is different, as a rule of thumb it’s a good idea to introduce your main features and benefits on your home page. Summarise them – preferably using bullet points, but at the very least, clearly highlight them so that your audience can scan-read (e.g. bold, underline, colour, link).

Then link from each summarised feature or benefit to a detailed description. Try to keep each page to approximately 200-400 words. You may need several pages to detail all your features and benefits. (Click http://www.divinewrite.com/downloads/pagestructure.doc to download a page structure template – 29KB.)

TIP: In cases where you need to introduce features and benefits which are generic to your field (rather than specific to your offering), your home page is generally the best place to do it. From there, you can lead to a second page summarising the specific features and benefits of your offering.

Conclusion

Web copy is about far more than just clever words. It’s essential that you identify the benefits you offer your customer, and that you can convince your customer you actually deliver those benefits.

I hope that the guidance and tools provided in this article will help you on your way to engaging web copy which converts to sales.

Happy writing!

* Glenn Murray is a website copywriter, SEO copywriter, and article submission and article PR specialist. He is a director of article PR company Article PR and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit www.DivineWrite.com or www.ArticlePR.com for further details, more FREE articles, or to download his FREE SEO e-book.

Article Source: Writing Benefit-Driven Web Copy – 4 Steps to More Sales

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