Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar 'flyer' on your web site?
The biggest mistake professionals and entrepreneurs make is to announce, rather than promote themselves.
Each piece you send or put on your web site should begin with the #1 copywriting winner--the headline. You only have a few seconds to capture your potential client's or customer's attention. If your headline doesn't sizzle, your Web site visitor will move on and never return.
Remember, the headline is far more important than the copy beneath.
Four Formats to Write Compelling Headlines
1. How to.
Most Online business people want to learn how to do something to increase their joy, money, relationships and fun. If they have already put up their Web site book descriptions, the table of contents, seminar flyers or coaching/consulting information, and not seen financial success, they too can learn how to do something--better.
Sample how to's:
-'How-to Quadruple your Web Sales in Just Five Months.'
-'How-to Put Ecstasy Back into your Love Life'
-'How-to Find the Person of your Dreams'
-'How-to Write your Print and eBook at the Same Time.'
2. Pose a Question.
Asking a question puts the attention on 'you,' your reader. It involves them because we all respond to questions asked. An engaged reader is more likely to keep reading.
Sample questions:
-'Are you sick and tired of working for someone else?
-'Want to know how to create 5-10 new clients each month?
-'Want to make your book a best-seller?
3. Announcing your new teleclass, service or product.
You want the world to know about your great new book because it will make a difference in their lives, making the world a better place. How can you get your message across to compel your reader to click and buy or contact you?
Sample announcements:
-'Announcing a Brand New Breakthrough in ePublishing.'
-'New eBook Helps Small Business People to Big Profits.'
4. Use your Best Testimonials.
People pay attention to testimonials. They trust you more when someone else they respect has bought from you.
Sample testimonials:
-'Internet Marketing Exclusive is Pure Genius?Our Sales Have Increased by 40%.
-'Stop wasting time and money chasing agents. Read, 'Write your Book Fast' for the fastest track to publishing success.' Add the name and email below the testimonial to make it real.
Remember to include power words in your headlines that emotionally involve your reader.
Power word Examples:
Breakthrough, discover, easy, free, guaranteed, hidden, incredible, love, master, money, new, powerful, profits, proven, results, revealed, scientific, secret, shocked, shocking, uncovered, you, and your.
Here's a few more powerful words: money, save, easy, love, health, proven, results, guaranteed, safety.
For every thing you email out, use headlines to reach your clients' and customers basic needs and emotions--another step toward a contact and eventual sale.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including 'Write your eBook Fast,' and 'How to Market your Business on the Internet,' she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
by Judy Cullins
Aticle from Seo Marketing
The opportunities for getting free advertising for your
product or services are only limited by your imagination and
energy. There are so many proven ways to promote without
cost it?s truly mind-boggling!? Here are ten proven methods.
1.? Write an article relating to your area of expertise and
submit it to all the publications and media dealing in that
range of interest. Become your own promoter and writer. Get
the word out by establishing yourself as an expert on that
topic and 'tag-along' everything you write with a reference
box listing your address for a catalog, dealership
opportunity, or more information.
2.? Write shorter articles for the Internet and send them to
broadcast houses free articles.? (These are known as 'media-
matching medias.')? Here are a few sites to get you
started:
http://www.IdeaMarketers.com
http://www.addme.com
http://www.ezinearticles.com/
http://www.web-source.net/syndicator_submit.htm.
3.? Become a guest on as many radio, television talk shows,
or interview-type programs as possible. (Actually, this is
easier to accomplish than most people realize!) Write a
letter to the producer of the talk show, and then follow up
with an in-person visit or telephone call. Your initial
contact needs to emphasize how your product or service would
be of interest to the listeners or viewers of their program
- perhaps even saving them time or money.
4.? Post your advertising circulars on all the free bulletin
boards in your area, especially the libraries, grocery
stores, and beauty and barbershops. Don't discount the idea
of handing out circulars to all the shoppers in busy
shopping centers, at bus or metro stops, and malls,
especially on weekends. You can also enlist the help of
students to hand out circulars.
5.? Print your product or service?s promotional ad on the
front or back of your envelopes or other people?s
envelopes.**
6.? Send programs announcements on post cards.? Shop for
maximum size at minimal price.? Use both sides for
information leaving half of one side for the addressee?s
information.
7.? Check the publications that carry the kind of
advertising you need and is compatible with your
product/service. Many new mail order publications offer low
rates to first-time advertisers; a free-of-charge insertion
for prepaid issues; or special seasonal ad space at reduced
rates. In addition, there are a number of publications that
will give you Per Inquiry (PI) space - an arrangement where
all orders come in to the publication -- they take a
commission from each order, forward to you for fulfillment,
and send you a check for the balance.
8.? Ask about 'stand-by' space. This means, you submit your
ad and the publication holds it until they have unsold
space, and then at a savings of 33% or more, you can insert
your ad.? Check all local suburban and neighborhood
newspapers for these opportunities.
9.? Do you publish any kind of catalog or ad sheet?? Get in
touch with other publishers and inquire about bartering an
advertising exchange. They run your ad in their publication
in exchange for you running a comparable size ad for them in
yours.
10.? Advertise a free offer. Simply run a print or
electronic ad offering a free report of interest to most
people or to a particular target market .? Announce it in
the 'tag-line.' Alternatively, include the report as a bonus
for their purchase.? The objective is to convert the largest
percentage of responses into sales, which is usually done
with a 'tag-line' inviting the reader to ask for more
information or a free report.
Unleashing your imagination and have a powerful force
working for you to help increase your sales.
Catherine Franz, a Certified Professional Marketing &
Writing Coach, specializes in product development,? Internet
writing and marketing, nonfiction, training.? Newsletters and
articles available at:? http://www.abundancecenter.com
blog: http://abundance.blogs.com
by Catherine Franz
Aticle from Seo Marketing
Ezine Articles - they're everywhere!
And little wonder. They're one of the fastest ways of building traffic to your website.
But what many people overlook is the Resource Box. It's almost as important as your Article. After all, your traffic comes to you through your Resource Box.
Writing your Resource Box is an art in itself. You have very little space (5 or 6 lines) and you want to make the most of it. Here are four key elements your Resource Box should contain.
1) Your Name
Remember, one of the reasons Ezine Articles are such a powerful promotion tool is that brand your name, they establish your reputation as a an expert.
So the first line of your Resource Box should be a short sentence that gives your name and tells the reader what you do on the Internet.
2) Your website URL
This is pretty straightforward - you want people to visit your website. But there's another reason for including your website URL.
As well as being published in Ezines, your Articles will also be published on websites, often with a live link to your website URL.
And that's going to do wonders for your link-popularity. Remember, the major Search Engines are making link-popularity one of the key factors in ranking their search results.
3) Your Newsletter subscribe address
A given reader may not purchase your product, they may not even click through to your website, but why not at least capture their email address?
Remember that the average person has to see your message seven times before they buy your product.
4) Something FREE!
Your Resource Box is probably one of a dozen other Ads in the same Ezine, all clamoring for attention. Offer something free and you'll vastly increase the chances of a reader clicking through to your website.
------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------
by Michael Southon
Aticle from Seo Marketing
