3 Ways Not to Accidentally Burn Your Clients with a Half-Baked Product
By Lisa Sparks
I just bought a product from a pretty well known Internet expert, and I can tell you that all the bells and whistles were there – CDs, DVDs, manuals, interview transcripts, graphs and mind maps. But a key element was missing – an element that would have unlocked the success of the product. But the “guru” didn’t include that info.
Not even a short mention. That was pretty harsh.
It’s About the Product – THEN it’s about the Launch
Granted, launching the product is where the money is – but who wants to be stuck with massive returns. Money can go out the door just as quickly as it came in. Instead, concentrate on creating a truly useful product – then focus on the launch. Got it?
That makes the launch easier anyway. You’ll have an easier time stating the benefits of the product to your target audience.
You know, when it comes to generating leads, it’s okay to leave something to the imagination. In fact, that’s the only way to go. After all, you don’t want to give away the whole store.
Guidance on Making Your Products Stellar
When it comes to the final product – the stuff people pay big bucks for – you definitely want to provide too much information, so that the client feels satisfied.
Here are a few ways to make that happen:
- Start with the results in mind. What kind of results do you want to prospect to get after he or she has used your product? Write the testimonials in advance and then create the product to live up to those testimonials.
- Create an outline from beginning to end. Map out how you want the product to look, feel and interact with the client. Make sure it’s an easy, effortless and fun-filled ride.
- Give the product to a newbie. Let a neophyte test your product to find any glitches or “missing links.”
Most of all, keep your promises. If you say it in the promotional materials then over-deliver in the actual content. After this crazy incident I just had with a high-priced product stopping just short of giving me what I needed I completely understand the need for this from a customer’s perspective.
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