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Touring is a bands greatest opportunity for success. But, touring can be very expensive. Getting your tour, band or event sponsored is critical to your success. Sponsorship can off-set production, travel, promotion and virtually any of your expense. The right sponsor can also significantly augment your advertising, publicity and promotions. But, getting sponsorship participation can take a lot of effort and commitment on your part. You will need to prove to potential sponsors that your opportunity will deliver a good return on investment for them.

The following is a step by step procedure we have used at Multimediary Entertainment Marketing to secure hundreds of thousands of sponsorship dollars for numerous tours, events, artists, television programming and feature films. We have done this for several major record labels and both signed and unsigned artists. Now we want to share our knowledge experience so you can do this on your own.

Create an Introduction Letter

The first step in securing sponsorship dollars is to craft a professional introduction letter highlighting the features and benefits of the opportunity you are offering. Some of these features and benefits might include inclusion in advertising, product sampling, banner display and more. After you have given a brief overview of the opportunity close the letter by asking their permission to send them a more detailed presentation. The introduction letter is the most critical part of the sponsorship success equation. If well crafted, it will get your foot in the door.

Demographic Analysis

Understanding your audience is critical. Potential sponsors will want to know who you are reaching. The best way of gathering this information is right at you finger tips. Call radio stations you think should be playing your music. Ask for an account executive and ask this person to fax you their Tapscan, Scarborough or Prism demographic and qualitative information. In all likelihood you will now be armed with a detailed overview of what your audience looks like and can match this up with potential sponsors. You will also have a great hit list of companies to start hitting.

Creating Your Sponsorship Presentation

No that you have your introduction letter and demographic profiles you are ready to begin creating your presentation. The presentation will seal the deal with sponsors only if it contains all the information they will need to make an educated decision on your opportunity. The presentation must contain the following elements:

1. A Two to three paragraph overview of your opportunity

2. A detailed overview of tour routing, markets and venues

3. An overview of what type of public relations and media support you expect to have and how the sponsor will be included

4. Your audience and demographic profile

5. Tour partnership deliverables or what the sponsor will receive for their investment

6. The total investment you are looking for from your sponsor and the return a sponsor can expect

Now that you have all of the pieces of the puzzle you are ready to go out and shake the trees for sponsorship dollars. With effort and consistency you will land a sponsor. Always deliver on what you promise to retain your sponsors year after year. Under deliver and they will promptly kick you to the curb. Our philosophy is to always under promise and over deliver. With this philosophy you will be assured ongoing solid sponsorship participation for years to come.

Multimediary Entertainment Marketing can get your tour, band or event on the right track by providing you with the following:

* An Introduction letter that garners results

* An accurate Demographic Analysis extrapolated of 5 major markets

* Sponsorship Value Analysis to determine the worth of your opportunity

* Sponsorship presentation in Word and PowerPoint

* Press Release creation announcing sponsorship opportunity

* Press Release distributed to all major markets announcing your opportunity

* We will also include your opportunity in the Multimediary Entertainment Marketing Newsletter which goes out to over 1500 Corporate Brand Managers monthly

* Professional Sponsorship Contract/Agreement you can use to seal the deal

* One-hour Professional Consultation to ensure you're going in the right direction

For details and pricing please visit our website at: www.multimediary.com/sponsorship.html

About Multimediary Entertainment Marketing and Thom King

Multimediary was founded by Thom King in late 2001. Multimediary has worked with Virgin Records, Capital Records, and Universal, Warner Brothers, Lions Gate Films and several other major and independent record labels and entertainment production companies. Multimediary has also worked with several consumer brands including: Lifestyles Condoms, Miller Beer, Red Bull, Monster Energy Drink, Dr. Martins, Snapple, Honda Motor Company, British Petroleum, Adidas and more.

King started his career in the broadcast industry where he most recently worked as Regional Vice President of Sales for a division of Clear Channel Worldwide. King was instrumental in helping Clear Channel capitalized on unique opportunities by converging radio, outdoor, venue, and interactive assets into fully integrated campaigns. King parlayed his over 20 years of cutting edge marketing experience to form Multimediary.

article source: adzines.com

Network marketing is a marketing strategy being increasingly put to use by hundreds of home business owners nowadays. Network marketing is basically retailing products by using independent distributors. These distributors build and manage their own sales force by recruiting others to sell products. Each person in this downline is a distributor in his own right with his own sales team. This way a "network" of sales people for a particular product is formed. The upside is that the originating product manufacturer or marketer does not have to bear costly overheads of recruiting and maintaining their own sales team. Compensation for each distributor or sales person includes one's own sales and a percentage of the sales of his or her entire downline.

In a way Network marketing is the same as MLM or Multi-Level Marketing?a term that has been thoroughly abused by 'scamsters' and frauds, mostly on the Internet. Though a whole lot of less than scrupulous people have caused some damage to the standing and credibility of this form of business, it nevertheless figures as a very cost effective revenue stream for a new entrepreneur. Another benefit of Network marketing is the training you get in operating a business; like selling, time management and keeping yourself motivated in the face of rejection. Also see: http://www.entrepreneur.com/article/0,4621,298535,00.html

So how do you get started?

The first thing you would have to do is to select the right MLM Company. That is half the job done. With all those scams doing the rounds, it can get a little overwhelming trying to pin point the MLM company where you would want to participate. A lot of MLM companies fail because of various reasons. Some are not well financed; some don't have a good, saleable product or haven't been able to innovate to meet new customer requirements. Still others have shut shop because the federal government got wind of their less than holy dealings and acted fast. Even after those MLM guys who had to wind up, there are still some left that are the Real Mc Coys. These are the guys you need to fish out.

Here are some tips for selecting a good (read 'Safe') MLM company for starting your Network marketing business.

What next?

Once you have selected the right MLM company, the next logical step would be to decide your sales strategy. Devise a plan for lead generation for the product you will be selling. In your plan include what targets you need to set to break even, what sales literature you will use and yes, most importantly? how will you develop your downline. Don't forget that one part of your income will come from them. It is a better idea to have 3-4 quality agents in your level-I downline, than to recruit everyone and their cousin and not have a single dime come at the end of the month. At this point of time, It is usually a good idea to focus on the primary product you chose for marketing rather than include a host of other lucrative offers. It is easy to lose focus and spread yourself out thin that way.

Finally, how to get rich with Network marketing?

Even with all those bad apples in the bunch, Network marketing is still a very effective marketing strategy. Al you have to do is chose the right company and avoid the 'scambags', get the right mentors and then build a solid downline of effective sales people. You can get some information on how to avoid fraudulent 'MLM-ers' at these websites: http://www.stopspam.org/faqs/mlm_vs_pyr.html http://www.ftc.gov/bcp/conline/pubs/alerts/pyrdalrt.htm

One of the biggest reasons (and there are several; take a look at: http://www.powerhomebiz.com/vol4/MLMsurvival.htm) why Network marketing runs out of gas is that your MLM company hits the ground. Though it doesn't have to happen to you, if you've been careful in choosing company, it is still a possibility. You can pre-empt this situation by "Diversifying". Join several MLM companies which sell similar or related products and you will not only have multiple income streams but would have also spread out your risk.

Another big reason for failure in Network marketing is poor or ineffective downline. Some trouble areas that you could experience with your network are:

- New members find it difficult to sell

- New members are unable to generate new leads

- Selling techniques being used are not suited to the medium

- There is a high outward mobility of new members

The trick to succeeding is to tackle these trouble areas at the time of recruitment. When you recruit new members, provide them with ample literature on the company and the product, train them on sales techniques by example and keep your team motivated. They are, by themselves a strong revenue stream for you.

I remember a couple of lines from a song I heard once, " Chance is not choices, Noise is not voices". If you look carefully, two of the biggest secrets of success in any business lie in there. "Chance is not Choices"? There is difference between falling upon a lucky clover and growing them yourself. So plan your business carefully, choose a good MLM company and build your sales downline with care.

"Noise is not Voices"? the world is out there "revealing" secrets of sure shot success "just for you". That's just noise. Listen to your own experiences; what they have taught you is invaluable. And when you teach the same to your downline, you enhance the possibility of your business' success.

Network marketing may not work 95% of the times, but there are still those 5 chances out of a 100 when it will work. So plan for success in Network marketing and reap the benefits.

Wanna Learn the Secret of Creating Passive IncomeOnlineFrom a man who made $3,244,842.32 from the Internetin Only 27months? => http://www.the1andonly.biz

Presented by:Perfect Home Based Business Opportunities

article source: adzines.com

The first thing to understand is that there is categorically noguaranteed way to get interest frozen.

Each of your creditors has the right to refuse any change in thedetails you initially agreed.

Therefore, all you can do is ask. Given that this is the case, itfollows that your success depends entirely on what and how youask. It will also be considerably influenced by how you havepresented your case generally in the other steps in thisseries, and by the relationship you have with each creditor.

In the first in this series, on how to deal with yourcreditors, you will remember that we pointed out that you arenot actually dealing directly with ABC Finance, or XZY CreditCard, you are dealing directly with another human being who isrepresenting the entity which is your creditor.

Any request to freeze interest should logically accompany yourproposal to reduce payments.

You will need to compose your own request, in order to fit inwith your other material, but here are some pointers.

Remember that your letter with its request to freeze interestwill be dealt with by a human being. Make sure that your letter"talks" to that person nicely.

Present a good reason why that person should consider yourrequest.

It might help to point out that, bearing in mind these reducedpayments are all you can afford, it would be helpful if all ofeach payment could be applied to the capital outstanding.

If interest continues to be added, with reduced payments, yourdebt will take a long time to clear. Point out that you are keento clear the debt as soon as possible.

Rob Hawkins is the owner of Debt Consolidation UK. His company Chiltern Debt Management UK has helped more than 50,000 people to get rid of debt problems, and won the coveted 'Debt Counsellor of the Year 2004' award.

article source: adzines.com

The best way yo

A blog is a type of website. It allows the website owner to easily write messages that get posted to the site automatically, often in a journal or diary-like style. A particularly appealing thing about blogs is that your readers can comment back to your posts fairly easily, and a continuous stream of fresh conversations result. (This is a good thing.)

Here are three reasons to consider getting a blog:

1.To Replace Your Ezine

If you currently publish an ezine, you may wish to consider replacing it with a regularly published blog. This means using your blog to publish journal entries, and then when it comes time to communicate with your subscriber list, you excerpt some items from your blog, and send those out as your ezine.

This saves you from creating special articles only for your ezine. In many cases it becomes easier for you to write in blog format (short and sweet) so you save time. Readers enjoy the practical, "reporter-like" nature of blogs instead of ezines, and gradually come to feel that they are in conversation with you on a daily basis. You become part of their everyday circle of friends and associates, which leads to you becoming their natural resource on the topic of your expertise.

2. To Create a Quick and Dirty Learning Environment or e-Campus

For those of you who offer TeleClasses or other programs that want to have a web page of learning resources, links, class notes and audio, etc., a blog can be a great way to bring together an e-Campus.

If you offer a workshop, coaching/consulting, or even a software solution, and you want to instantly add value to your clients, create a "client/student resource page" using a blog. This becomes an environment that the students can play in, study more, and soak up your materials. Your clients continue to benefit from your expertise even though you're not physically there; they do it at their pace, and at little cost to you.

Once again, because blogging makes it easy for you to continually update your website without mucking around with FrontPage or DreamWeaver, you will save time and energy publishing to the Internet.

3.) Just For Fun, And To Be Cool

Let's face it, a large part of the reason you're wondering about blogs is because it sounds cool, right? And new stuff is fun. So why not try it just because? Sometimes it's enough to try something because it stretches you, keeps you limber and awake to possibilities. There's nothing wrong with playing, UNLESS you fool yourself into thinking your business is improving, or you're somehow paying the mortgage while you play.

Rest easy, there's no pressure to get a blog. Not getting one won't negatively impact your bottom line. So although the technology can be entrancing, stay focused... what are you selling to who? How is it going? That said, do stay curious about new technology. Part of your chosen profession as an online biz owner means modeling for others by staying abreast of new things.

With that in mind, see some fun blogs at the blog search engine: www.blogsearchengine.com/

Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J.Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. For more helpful tips, visit www.39lessons.com

article source: adzines.com