lucyna's Blog

This was the question my copywriter asked me at one of our meetings about joint ventures on the web. What follows is the question and answers as best as I can remember them. Just to let you know he was making money 24 hours later…

Question: How do you make money out of your site with no product, no affiliate program, no services and no idea of how to sell…

Answer: Easy use Adsense.

Question: But what is Adsense.

Answer: Adsense is the other side of Google's Adwords. These are little three line text adverts that companies use to get targeted traffic to their websites.

Question: But how does it work.

Answer: Simple. Your Website is Internet real estate. The more your website is vested the more valuable the real estate. Just like a piece of real estate you can sell bits off. In this case it is the same as you putting up an advertising billboard on your property. You rent this to a company; in this case Google and they put their ads on it.

Question. OK But how do I get paid

Answer: You get paid every time somebody goes to your site and clicks on one of the ads. Simple enough. (In fact very sophisticated from a technical and marketing point of view but that is getting off the subject.)

Question. How much do I get paid?

Answer. Well here is a thing; you will probably not be able to work out exactly how much you get paid for any one ad that changes ad to ad. But after a few days of running this system you can probably work out how much you are getting per page per day.

Question. How much are you getting?

Answer. I am not allowed to tell you because I have signed a contract with Google that tells me that I am not allowed to say. However, I can tell you that to get to a stage where you get up to $1 per page per page is not impossible, but if you work on $0.30 per page per day, for a well-visited site you could be very happy.

Question. OK but $0.30 per page per day is not a lot.

Answer. No not if you only have 5 pages. But even that would cover the cost of a web site. Have a look below at the figures.

5 page web site at $0.30 per page per day

5 x 0.30 x 365 days = $547.50 per Year

10 page web site at $0.30 per page per day

10 x 0.30 x 365 = $1095.00 per Year

25 page site at $0.30 per page per day

25 x 0.30 x 365 = $2,737.50 per Year

50 page site at $0.30 per page per day

50 x 0.30 x 365 = $5,475.00 per Year

OK We are not talking retiring owning your own island and helicopter. But if you said well I think I could put up one page a day for every day of the year. Have 50 pages per web site. That’s means 7 web sites with 50 pages each and 15 day off.

365 divided by 50 = 7 and 15 over.

That would give you 7 sites at $5,475.00 per year or $38,325.00 in annual income after all the pages were finished. Now does that sound interesting. And all you have had to do is write 200 words per day. Just to let you know this article is so far 543 words.

Even if it is only half that is $19,162.50 per year. That is the repayments on an interest only loan at 5% of just under $400,000.

Question. Why not just have one big website?

Answer. It is better to build a number of columns to hold up a building. Better to diversify and survive.

Question. OK if this is so good why isn’t everybody doing it?

Answer. Many reasons, some people make more out of selling their own products, some do not know about it, some are just too purest. In the end who cares; if you quest is to make some money. There is nothing bad here. In fact there is only good.

Question. What do you mean there is only good.

Answer. Well let’s think. Somebody has got to your site because they have either searched for you on a search engine or somebody has referred them. They will only visit your site if they are interested in what you have. The ads that google put up on their billboard on your site are targeted to what your site is about. Therefore your visitors not only get to see your info but they get to see other offerings. If they are interested they click on the ad. Now look what has happened here. You have made money because somebody has paid to put an ad on your site. The user has clicked on the ad because they are interested in the subject and ad. The advertiser gets a warm lead. Google make a slice as the middleman and can continue to run their excellent service. So everybody wins. And it only costs people pennies.

Question. OK I’m sold what do I do now.

Answer. Simple go to www.google.com/adsense download all the info on setting up and account, the details what specifications your site must meet. Basically, no competitive ads, not profanity, must be a reasonable site with good navigation and no to many spelling mistakes.

The just get going.

Question. Are there ways that I can maximize the adverts and make more money?

Answer. Yes there are. But that is not for this article.

For further information come back to this web site for the next article – Now to maximize your adsense review stream.

Bye for now.

About the author:
http://www.adsensetips.x10hosting.com/adsense/index.htm

Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available can’t convince them, or everyone would be jumping on the RSS wagon by now.

Just as an overview, here are some of the benefits marketers are missing out on by not marketing with RSS:

A] 100% delivery of their marketing, relationship building and educational messages to their subscribers, customers, prospects and partners. E-mail isn’t getting delivered, but with RSS you will achieve 100% delivery.

B] Increased search engine rankings and quick content indexing, and increased traffic from other RSS-enabled online sources.

C] Getting your internet content published on other websites.

D] Generating new subscribers more easily and quickly.

E] And much much more …

Even if you don’t believe that RSS is being used by enough people right now, that’s still no excuse to not start using it as a vehicle to generate more traffic to your sites.

But, soon all of this will change, too.

As it was widely predicted, Microsoft is integrating RSS support in the next version of its Internet Explorer, and perhaps even more important, it's making it an integral part of its long-awaited Longhorn operating system.

What does this mean for marketers?

A] By being integrated in IE and other Microsoft software, RSS will achieve mass penetration. For marketers this means that RSS will finally become one of the standard tools of mass communication and content delivery. Furthermore, internet users will start to expect RSS from marketers, probably even more so than e-mail newsletters.

B] Marketers will no longer (eventually, of course, when most of the world starts using the latest software versions) need to explain how to get an RSS reader, but will be able to focus only on presenting their business and benefits to the end-user.

C] Broader RSS integration in Microsoft's tools will enable for additional RSS uses, far beyond basic content delivery in the form of stories, podcasts and products. Marketers and developers will be able to deploy rich interaction applications to make communication and business/personal interaction more fluent, easier and more effective. In essence, for many advanced marketers the capability of marketing with RSS will mean their either “in” or “out” of the game.

D] This is now official. Marketers need to start taking the lead and implementing RSS feeds accross all their communicational innitiatives, from PR to direct marketing and sales.

And to top all of this, Google just recently started serving Google AdSense ads in RSS feeds as well.

The deeper meaning behind this is four-fold:

A] The new "program" is the perfect opportunity for RSS publishers to monetize their RSS feeds. With inclussion in Google's standard "runnings" of AdSense ads, publishers can expect to monetize on RSS immediately.

B] This is yet another reason for publishers to start publishing their content via RSS, especially since it won't cost them anything or very little, but will provide them with an additional source of revenues. With the low-cost aspect of RSS, we can expect a flood of new publishers to set-up RSS feeds of their content to generate additional AdSense clicks.

C] With RSS ads included in feeds, more advertisers will become aware of RSS and its marketing potential.

D] Using RSS advertising publishers are now not only creating an additional revenues source, but are in fact making sure they don't lose ad revenue opportunities.

We used to refer to RSS as the future. Well, that future is now. If you’re not ready to start marketing with RSS, time just might run you over. As well as your competitors …