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March 27, 2008
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March 27, 2008
The Evolution of The Worldwide Email System The Evolution of The Worldwide Email System by Jimmy Oakley

Marketing through email has become a very popular way of marketing today and an effective way of communicating with your customers. With the advent of the Internet and new information technology, email marketing has risen to be one of the most effective and productive means of advertising successfully.

Email is short for electronic mail. The Wikipedia definition of Email is 'a store and forward method of composing, sending, storing, and receiving messages over electronic communication systems'. The term 'e-mail' (as a noun or verb) applies to both to the Internet e-mail system based on the Simple Mail Transfer Protocol (SMPT) and the intranet systems allowing users within one organization to e-mail each other.

The spelling of the term e-mail or email is disputed and will change from one field to the next. For example, 'e-mail (with the hyphen) is used primarily in the journalism field including such noted organizations as CNN, MSNBC, The New York Times and the BBC. On the other hand, the term 'email (without the hyphen is used by the general computer industry and is based on the technical roots of the term.

Email is one of the main reasons people use the Internet. Email actually predates the Internet and was a critical tool used in the creation of the Internet. The purpose of the 1965 development of email was to provide a way for multiple users of a time-sharing mainframe computer to communicate with each other. Then, by late 1966, email evolved to allow what was known as network email which allowed users to pass messages between different computers. Back in the 1965-66 era, no one actually realized that electronic mail would become very useful and eventually be a focal point in worldwide communications, building relationships, both personal and business.

The next evolutionary step of email was the creation of the packet switching network. Development by the Department of Defense The Advanced Research Projects Agency Network, otherwise known as ARPANET, was the predecessor to the global Internet. Packet Switching is now the primary basis for both data and voice communications worldwide. In essence, Packet Switching took the place of Circuit Switching, as in the old typical telephone circuit.

The main differences between the two are easily discernable. With Circuit Switching(old telephone circuit), a dedicated circuit was tied up for the duration of a call and communication was only possible with one single party on the other end of the circuit. Packet Switching could use one communication link to communicate with more then one machine by assembling data into packets. It was a major advancement that not only could the link be shared but each packet could also be routed independently of other packets.

The whole email system in use today is at the very peak of it's evolution and newer more powerful technologies and being developed as I write this article. Today's email systems allows people to communicate with each other any time of the day or night and to anyone anywhere in the world. I suppose next we will be emailing our friends who are vacationing on the moon.

Jimmy Oakley is an Internet Marketer that provides access to the most sought after Advanced Email marketing course available on the Interent. He invites you to visit his website at: http://www.buildyouremaillist.net and learn email marketing technologies and methodologies the right way the first time!

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March 27, 2008
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March 27, 2008
The Heart of Yoga - Your Experience Required The Heart of Yoga - Your Experience Required by Sadasiva (Sam Geppi)

There is a classical Indian story about three blind men and an elephant. Each of the three blind men are trying to understand exactly what the elephant is like, but experiencing different parts of the large creature. The first blind man is feeling all over the leg of the elephant and says, 'It is like a strong tree.' But, the second is holding the trunk, explaining, 'It is like an ever changing vine.' The third blind man is running his hands across the large body of the elephant, exclaiming, 'No, it is endless, like a wide mountain.' What does this story have to do with Westerners and Yoga? To each of the blind men, the conclusions they have reached about the Elephant is correct, given their experiences and sensory data. Based on their experience with the elephant, they are correct. The problem is with the data itself and forgetting their own limitations. They are not seeing the whole picture and not experiencing the totality of the elephant because the creature is much larger than they are able to grasp. Also they are forgetting their own limitations, i.e., forgetting that they are blind.
In some ways this story illustrates how Westerners view Yoga and the Vedic Sciences. Our conclusions seem valid, given our culture, upbringing and faculties that we commonly use here in the West, yet we often fail to see the bigger picture. Practices like chanting and praying to multi armed Gods and speaking of peace and oneness do not resonate with the individualistic, somewhat cynical, hip image so perpetual in the West. Yoga and the Vedic Sciences are deep and vast and not able to be grasped so quickly. In many ways our perspective is tainted by what we cannot see, and have not been exposed to. Before we close our mind to an entire way of looking at the world, it is first wise to look at ourselves, to look at our own biases, preconceptions and blind spots.
Let’s say we stumbled upon these three blind men while they were arguing about the true nature of the Elephant. One insisting it is like a tree, the other a vine and another a mountain. If like most people we would try to intervene and say, “hey guys, an elephant is a large living creature that roams the Earth in large groups, is sensitive and intelligent.” But why should the blind men believe us? They may suspect that we have ulterior motives. They cannot see the things we are describing. They may be suspicious and feel we are trying to trick them. Perhaps we will profit by selling them our description of the elephant. Most of us are suspicious when relying on second hand information that challenges our core beliefs, which are based on our core experiences. Many are like the blind men, suspicious of Yoga and the deeper layers of it.
Let’s just say we are talking to a blind man who does not believe in light. He has only known darkness. He has never seen the world. What could we say to convince him that sight exists, that light exists? According to his experience, light is not even possible in dreams. Perhaps he will believe us, but perhaps not. There is no concrete proof possible, because it is the experience of sight that is it’s own teacher. The same is true of love and God and everything else meaningful in life. The blind man does not need data and information in order to believe in light, he needs medicine or an operation. He needs to see! No amount of information can convince a person to change their fundamental beliefs and principles. Knowledge is a product of experience, everything else is a belief.
Belief is only necessary for that which we do not know. Belief is based on doubt. For example, for sighted people there is no need to believe in the color yellow. We have experienced the color yellow. Yellow is a fact, if we have sight. But to a blind man, the concept of the color yellow must be a belief because he has no factual knowledge, no experience with the phenomena. If we were to describe the color yellow to the blind man, we would have to refer to things that are a part of his experience. Perhaps something like “ Yellow is like the smell of a lemon and the warmth of the sunshine and the taste of vanilla and the sound of “Twinkle Twinkle Little Star,” and he would be more confused than enlightened after that description.
So what to say about our beliefs when it comes to the things we do not know? We too are like the blind men searching for light when it comes to higher concepts like God, or the meaning of life. We must rely on our beliefs because we do not yet know the answer. Our core beliefs are based on our experiences, just like the blind men. In the West we are skeptical of concepts like ‘God” or “worship,” because we are used to these concepts being based on blind faith, which goes against our nature. As sentient beings we are looking for life to make sense, and our part in it to make sense also. Everyone wants to believe in something higher, something transcendent, but we do not want to feel mentally enslaved in the process. In some ways Western religions have unknowingly done that and made us cynical in the process. Western religions are based on worship (Bhakti Yoga) and service. (Karma Yoga ) These are both honorable and important paths, but there is a lack when it comes to satisfying the mind’s need for answers (Jnana Yoga) and the need for proper techniques (Raja Yoga - Hatha Yoga) and methods to increase our level of consciousness, to give that necessary experience of truth, not just dogma or second hand explanations. These truthful experiences are what change our core beliefs.

Sadasiva (Sam Geppi) is a Vedic astrologer, writer and Yoga Instructor in San Francisco. He has over 20 years of Vedic Study and experience. He is a certified Vedic Astrologer and Teacher through the American College of Vedic Astrology (level 2) as well as author of 'The Ascendant-108 Planets of Vedic Astrology.' http://sfyoga.net is his personal website - http://free-horoscope.blogspot.com is a daily horosope with RSS feed you an add to your homepage

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March 27, 2008
My Improbable Evolution Into a Passionate eBayer My Improbable Evolution Into a Passionate eBayer by Sunita Kaushal

It all began innocently enough. I had an acquaintance that had a knack for spotting valuable things at thrift stores, yard sales, swap meets and the like, a trait I regarded highly. Our biggest commonality was that we were both songwriters and musicians, and John had an outstanding assortment of music, books, artwork, furniture, etc., despite his absolute disregard for all of the assorted occupations that necessitated an education or a tie.

While was I earning a solid living in law offices, not making much, but making an extra hundred or two per week, John had located the main distribution point for contributions for Goodwill Industries in Los Angeles, and was purchasing six foot bins filled with books for $30 per bin. John would take the signed copies, or other books which fascinated him or which he was personally familiar with, and sell them to bookstores. Once he sold a script which was signed by a producer and several actors for $900. Each been contained several hundred books, and he had very quickly acquired a vanload of books that he couldn’t store in his tiny L.A. apartment. So he called me and offered to give them to me if I would haul them away, saying that he was going to throw them in the garbage if I didn’t take them. I saw that there were many books I was interested in, so I took the vanload, about 20 boxes, and gave him $50, the first of many vanloads. John wasn’t computer literate, and I knew that some of these had to be valuable on eBay, although at that point, I hadn’t sold any books online. Very soon thereafter, John was getting about three vanloads per week, and I would simply get the boxes and give him $50 per vanload, or about seven cents per book. Considering that some of the books have gone for over $40, this was quite a hefty profit margin. In this manner, I built up an inventory of almost 10,000 books.

I began selling them online, and very soon thereafter I had gotten many times my initial $600 investment back. But what attracted me to this business was the opportunity to do a brief plot summary of the books that I was selling. This plot summary was a lot more fun to me as a writer than the rote, mechanical process of placing the eBay ad, although I did get a great deal of excitement out of watching the number of hits, and learning which authors and genres were popular. I soon learned that, even the least valuable genres, romance novels, which were generally overpublished, could be sold in groups. Danielle Steel’s books, which I had more than any other author, would sell in boxes to collectors or other resellers. I soon learned that my plot summaries, which I enjoyed tremendously, were taking a lot of my time, and that most people who purchased books already knew what they were buying, so the plot summaries became an extravagance, superfluous to the objective of becoming a successful eBay bookseller. I had to satisfy my creative energies by reading the summaries briefly, and moving on. I learned a great deal while doing this, but more importantly I became knowledgeable about which books would sell and which needed to be sold in groups. And, since I had 10,000 books, at the rate of 4-5 ads per hour, it was going to take me several thousand hours of work just to sell the books I had already acquired. It also stopped me from examining other products, or looking for other books, etc. In other words, it became an all-consuming task to move 10,000 books.

I decided to use a piece of software that enabled me to evaluate what percentage of an author’s books had sold on eBay in the previous six weeks, and what was the average price of those books. The software allowed me to make a more specific prediction as to percentage, and put the rest of the books into their groups without attempting to sell them as individuals. This enabled me to move a lot more books. I also quickly learned that condition was imperative, and that there could be a discrepancy between what I regarded as “good,” and what someone else’s impression of “good” was. So I adopted a categorical condition description that I quoted verbatim from a book on book collecting, and that problem never occurred again. In fact, my eBay ads were functioning as an educational experience for most people who were not avid collectors, since they were learning about the importance of condition as it pertained to collecting books. Anything that was not at least in “good reading condition” was donated to charities. I found I could sell most other books categorically.

The only complaint that I have not resolved on eBay was from a guy who allowed his son to purchase a book on eBay. It was my 15th sale, and the son thought he was buying a video, and had not looked at the category of the ad. He submitted his complaint before emailing me. I was definitely prepared to refund his money (it was only a couple of bucks). The father did not respond to emails but instead ignored my pleas for him to rescind his negative evaluation. This lowered my percentage to less than 95% favorable, and was very disheartening for a beginner. I joined Square Trade, a company that mediates disagreements between the buyer and the seller so as to permit the seller to have only positive feedback. At this point, I have 544 sales, and still only that one complaint, for a 99.8% rating, a number that is capable of engendering a high level of confidence in potential buyers. Books have provided me with a great reputation on eBay, which I anticipate I will be using to springboard myself into higher ticket sales.

They have also provided me with a fantastic library of over 2,000 books on my favorite subjects: music, nutrition, sports, nature, psychology, and legal thrillers. I needed to become familiar with legal thrillers because a writer’s website had advised me that a writer must know the genre he or she is writing in. My years of law offices have provided me with a wealth of very dramatic stories, some of which were very high profile.

My son, incidentally, has over 560 sales himself, which has helped pay for his musical development and living expenses. He sells concert tickets on eBay, something he is very interested in, and also has a great reputation.

After months of selling these books, as interesting as it was, I began to want to use this new avocation to free myself from the legal field. I had a price tag, and it was about $600 per week take home. I spent a couple of months looking for economies in my process which would increase my hourly capability. But try as I might, I couldn’t really get past $10 per hour, and it was becoming painfully obvious to me that, while it was an enjoyable hobby, unless I took steps to change my methodology, it wasn’t going to be a successful business. I realized that selling books is not like selling manufactured commodities which can be “relisted” on eBay, which takes about one minute, as opposed to the 10-15 minutes that it takes to write an ad for a book, since books are all unique, unless you have thousands of the same books. I was aware of the fact that many people make hundreds of thousands of dollars on eBay and I decided to seek them out and model my new methodology on their experiences.

I had performed marketing research vis a vis my utilization of eBay software to increase the value of my book sales. I began to realize that I needed new products, products other than books, or more specifically, items from which I could be assured of making $40-50 per sale. Then, if I could sell ten per day, that would be a good living. After extensive research, I came across Tim Knox’s website. Tim Knox writes an e-commerce column for Entrepreneur Magazine, and is a Power Seller on eBay. In addition, he had set up several other businesses, and according to his website, has made almost a million in the each of the last two years. His website contains several thousand products for people such as myself, many of which can be dropshipped, or sent to your customer by the manufacturer or wholesaler, and the most complete internet marketing strategy I have ever seen for achieving this objective. He and I share one major philosophy – customer service is the key to developing an eBay business. The difference is that he has taken it much more seriously than I have, and his knowledge of internet marketing is what I need to get to the next level. His website is very impressive in the scope of information it provides to anyone who wants to make money on eBay, and provides virtually every eBayer, regardless of their experience level, with new directions and tactics for improving existing profit centers or developing new ones.

One of his products is described as follows: “We asked 58 of the Internet's Top Money Makers: ‘If you lost it all tomorrow and had to start over with nothing but the brain in your head and the experience of your years, how would you get back on top in less than 30 days?’' This question, posed to many top internet marketers, gives phenomenal insight to anyone who is interested in modeling the experience and results of people who have accomplished great things in internet marketing.
He also reminds us that TV shows such as 60 Minutes have featured people who are not extraordinary in terms of education or initial wealth that are making great money selling on eBay. Some examples and statistics he quotes include:
• Laurie Liss and her mother, Darlene, armed with little more than a computer, a camera, and something to sell, built their own eBay business that is now selling $30,000 to $40,000 in goods a month;
• A 43 year old mother of 3 pulls down $2000 a week on eBay;
• There are nearly 69 million eBay users who spend $59 million every day;
• Thousands of people nationwide are giving up their day jobs to sell fulltime on eBay;
• Most eBay sellers are home-based businesses that sell everything imaginable;
• Every minute of every day more than 150 new items are listed, more than 500 bids are placed, and seven new people register to shop on eBay;
• At any given moment, eBay is conducting some 12 million auctions, divided into about 18,000 different categories;
• About two million new items are offered for sale every day, and 62 million registered users scour the site to find them;
• As many as 150,000 people…have given up their jobs to create their own businesses selling from their own website or on eBay and other online auctions.
Unlike the “dot-com crash,” eBay is showing no signs of slowing down. Tim Knox’s experience puts you on the fast track to internet income. His background and products are presented in much greater detail at www.addtoincome.com. It is obvious to me that this man is no hobbyist and is a true professional. Regardless of your level of eBay experience, you owe it to yourself to add this man’s knowledge to your own.

For More Free Resources visit www.freeearningtips.com

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