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July 27, 2009
How to Make Money Online with proper SEO by Mahesh Mhatre

I have been to many forums and found that people like to do their own SEO initially and then give up later after they do not find reasonable results. I would suggest that they should keep on trying, until they really feel that their sales is directly dependent on their ranking in the search engines.
I have high respect for all the people who have achieved success using in-house/personal SEO and still are able to maintain there top spot for highly competitive keywords like digital camera software or photo software. The world of SEO has changed rapidly and so have the techniques. Now lets start with main subject that is 'Making money online with SEO'.
The first well-known fact:

Higher the traffic better the sales
It is a proven fact that among the billions of pages that are searched by search engines only a few make it to the top and these top 30 websites make the most business. Type in digital camera software for instance and you will understand what I mean. Do you remember how many times have you gone beyond the 3-4th page of your search page results? I would expect the same behavior from 99.9% of the Internet surfers as no one has the time to go beyond the top 30 listed pages. I am exaggerating when I say top 30 because mostly the top 10 get 75% of the hits. So if you are not at the top you are losing on a huge chunk of sales, unless you are advertising locally and are limited to a local business.

Google adwords is worth a mention at this point as millions use them and know their importance. The users of google adwords know that they will get listed at the top page (sponsored listing) for the specified keywords. However, they do not estimate the sales that they will make. They can easily do it in a month and then change their bid amount to be paying less in advertising on google. Being listed in the top page does not mean that you will end up with guaranteed sales. You need to have a real good sales page that will make the 'buyer' feel the need to buy it. Remember it is all about making him feel that he needs it.

Search engine optimization will propel your page to the top 10 without having to pay for the adwords campaign that is a pay per click campaign and you might end up paying far more than your sales. Having said this if you choose the niche keywords for your campaign and have a good sales copy you are bound to make a lot out of the campaign. Out of thousands who click to your page at least 50 should buy your product.

The million-dollar question
How will you benefit from SEO? How much should you spend?
If you have a good product and at a reasonable price compared to competition and feel that you can garner enough sales once your website receives traffic SEO will benefit you by providing you with exposure for the chosen keywords ( a proper keyword analysis for searches per month for that chosen keyword) will be conducted by the SEO expert. Depending on the competition you have for those keywords the plan will be chalked out by him. Sometimes only on-page SEO may take you to the top however, nowadays SEO has become a popular career with many top websites spending huge amounts on SEO to be listed in the top.

Your expense should depend on how much sale you are bound to make. A proper estimation of this can be drawn after the first month that you are listed in the top 10. Your expense can range from any where between $250-$2500 depending on the competition you face.

Be careful while choosing an SEO firm or person as they can use spammed techniques that can get you banned from search engines.

Mahesh Mhatre is a SEO pioneer in India. Its a Goggle Search Engine using google services. Money Transfer Overseas to more than 100 countries. Photolightning Photo Software for windows - an easy to use digital camera software.

Article Source: How to Make Money Online with proper SEO

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July 27, 2009
Sports Handicapping Services Explained by Sebastien Veilleux

If you bet on sports, or perhaps even if you don’t, you most likely know what a sports handicapping service is. Most people know that they give out sports picks, but what is happing behind the scenes? Are all sports handicapping services the same? Do they really win often? What is inside information? This article will explain the sports handicapping profession by answering these questions. While every sports handicapping service operates in a different way, there are some common elements integrated into each one.

Inside Information

For decades sports handicapping services have touted their “inside information” as a reason why you should pay them. Before the Internet really took hold in the mid 1990’s, this was by in large accurate. It was necessarily that the sports handicapping service knew the players, it was the fact that they had access to information that, by in large, most sports bettors did not. In fact, unless you lived in Las Vegas or knew someone, your sports information was limited to what was in the general media.

The Internet changed all of that. Today, the average sports bettor has access to a plethora of information. Dare I say, the average sports bettor today has most access than did even the most informed sports handicapping service did before the Internet took off. The Internet has change betting on sports in so many ways. Sports bettors can easily shop lines, get information straight from teams and reports 24/7, bet on sports online, access mounds of stats and so much more.

The Call Center

The call center is still thriving and it’s where operators stand by to give you, the sports bettor, a selection or sell you on a service. Technology has greatly changed this area of sports handicapping, but it’s still around. One trick less ethical sports handicapping services use it to alternate their free selection. Let’s say that there’s a free pick advertised on an NBA game between the L.A. Lakers and the San Antonio Spurs. Caller one would be told that the “lock” selection of the day is the Lakers. Caller two would be told the “lock” selection of the say is the Spurs. Caller three would hear the Lakers and so on and so forth. Why would they do this? Well, by alternating, the unethical handicapping service is guaranteed to hit 50% and that means half of the callers become potential clients since they received a free winner. Unfortunately, it’s an effective technique.

The Free Sports Pick

We talked about free sports picks in the previous section. Every sports handicapping service has free sports picks. It’s the most used advertising tool out there. The goal is to give you a winner (or a good percentage of winners), so you can’t help but want their really good stuff. In the old days, you would get free sports picks by watching TV, reading media (like magazines) or calling up free pick lines. Today, free selections are all over the Internet. In fact, if you look long enough, you will probably end up with a 50/50 split on any game you seek out.

Pricing

There’s no real set pricing structure. Every service is different. Many services try to sell you season packages or special event packages. This way they can lock down money and concentrate on selecting games. Also, if you buy a season or event package, it makes their job much easier since they have a guaranteed customer. If you purchase daily picks, they have to keep working hard to earn you as a client. A couple of bad days and they lose you. If you are locked in for the season or event, it does not matter as much.

So, you now have a little peak inside the workings of a sports handicapping service. The world’s full of sports handicapping services, from the one-person operation to the larger company filled with sports handicappers.

The author is the founder and players manager of www.AdvantageSportsBetting.com and one of the top experts in the online sports betting industry today. Advantage Sports Betting is a world leader in online sports betting, casino, horse race wagering, poker and a proud member of the Betcorp family.

Article Source: Sports Handicapping Services Explained

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July 27, 2009
Crime Prevention through Environmental Design (CPTED) by Johnny Kicklighter

What is CPTED? The official book definition is 'the proper design and effective use of the built environment that can lead to a reduction in the fear and incidence of crime and an improvement in the quality of life.' It is simply a goal to reduce opportunities for crime that may be inherent in the design of structures or in the design of neighborhoods. In other words, make your home or neighborhood unappealing to burglars and thugs.

Cities and Counties throughout the country are adopting CPTED ordinances requiring site plan reviews with crime prevention in mind. Law enforcement officers who are specially trained in CPTED are now working closely with Planners, Architects, City Officials, and Educators to ensure the proper design of structures, schools, and neighborhoods. These experts know how the design and use of the environment can control human or criminal behavior and reduce the fear of crime. They used natural means such as landscaping to deter criminals. Access control, natural surveillance, different aspects of lighting and its effects on human behavior, all deter crime.

Many landscape specialists incorporate CPTED into their layout & design of landscapes. Each of the following CPTED strategies are low cost guidelines that they apply to reduce the fear and incidence of crime and improve the quality of life.

1. Natural Access Control guides people entering & leaving a space through the placement of entrances, exits, fences, landscaping & lighting. Access control can decrease opportunities for criminal activity by denying criminals access to potential targets & creating a perception of risk for would-be offenders. Walkways & landscaping should direct visitors to the proper entrance & away from private areas. The design should create a perception of risk for would-be offenders. Walkways should be installed in locations safe for pedestrians & keep them unobscured.

2. Natural Surveillance is the placement of physical features, activities & people in a way that maximizes visibility. A potential criminal is less likely to attempt a crime if he or she is at risk of being observed. At the same time, we are likely to feel safer when we can see & be seen. The landscaping should be selected and installed to allow unobstructed views of doors & windows. The front door should be at least partially visible from the street. Shrubs & bushes near windows should not restrict full visibility of the property. Sidewalks & all areas of the yard should be well lit.

3. Territorial Reinforcement is use of physical attributes that express ownership such as fences, signage, landscaping, lighting, pavement designs, etc. Defined property lines and clear distinctions between private & public spaces are examples of the application of territoriality. Front porches or stoops should create a transitional area between the street & the home. Property lines & private areas should be defined with plantings, fences or retaining walls. Use thorny plants along fence lines and under windows to deter access by intruders.

4. Maintenance is a well maintained home, building or community, and creates a sense of ownership. A well kept area tends to make someone feel like they will be observed by neighbors or business owners as it is obvious people care about the area. Keep trees & shrubs trimmed back from windows, doors & walkways. Keep shrubs trimmed to 3 feet & prune the lower branches of trees up to 7 feet. Use exterior lighting at night & keep it in working order. Keep litter & trash picked up & the yard neat & free of items that might attract theft.

John Kicklighter is the owner of Kicklighter-Landscaping. His business is near St. Louis, MO.

Article Source: Crime Prevention through Environmental Design (CPTED)

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July 27, 2009
How Does A Fire Alarm System Work? by Gray Rollins -

A fire alarm system alerts people in the building of a possible fire. They help protect those inside by notifying them that they need to evacuate for safety. Most fire alarm systems will also automatically notify the nearest emergency personnel so they can take care of the fire.

Fire alarms can be triggered by smoke detectors, heat detectors, or manually. They are generally set to detect levels of smoke or heat that may indicate a fire. There is a loud bell that sounds to alert those in the building. This may also come with lights that blink in case of someone who is hearing impaired. There are many models of fire alarm systems on the market. Research for which one is best can be done on the Internet or by doing a search in your local area for manufacturers. Many fire alarm systems come bundled with intruder alert systems for maximum safety and protection of your home.

There are two costs to a system. The cost of the equipment can either be purchased or leased. The system will need to be installed which may also add a one-time fee. Systems start at approximately $20.00 for basic models and range up to $2,000.00 for more sophisticated models. For home use, a basic system with monitoring is usually sufficient. These will range anywhere from $100.00 to $300.00.

Because the system will alert the local fire department, there is also a monitoring fee generally paid monthly. These are typically inexpensive and cost approximately $30.00 per month. The one time expense of the equipment, installation, and the regular payments for monitoring are a valuable investment. Considering the costs associated with fire damage or the tragedies of losing a life in a fire, the investment is well worth it.

It is important to know what to do in case the alarm goes off. Fire drills are helpful in ensuring everyone in the family knows what to do. Practice this at least annually. If there is a small fire, one person should be in charge of using a fire extinguisher while the others leave the area. For a larger fire, everyone should immediately evacuate the premises and gather at a predetermined location. Once everyone is there, a count should be taken to ensure everyone is out safely.

A fire alarm system should be tested annually to ensure it is working properly. Notify the fire department of this before testing so they do not come out needlessly. False alarms are often charged to the consumer to account for the time wasted. A fire alarm system is a valuable investment. It can help provide safety and security to your family and home.

Gray Rollins is a featured writer for FlameAlarm.com. To learn more about fire alarm systems and fire alarm monitoring, visit us.

Article Source: How Does A Fire Alarm System Work?

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July 27, 2009
Web And Video Conferencing: Who’s Using This New Technology? by Dan Richmond

In the mid 1990s a few individuals and companies, seeing the potential of the relatively unknown Internet, took advantage of this new medium and got a head start on everyone else. Similarly, today a few innovative companies have enthusiastically embraced web and video conferencing and are reporting great benefits from this under-used application.

Who is making use of web and video conferencing, and how are they using it? Here is a look at some of the enterprises and institutions that are being transformed by the intelligent use of this up-and-coming technology.

Ever conscious of rising costs, schools and universities are using web/video conferencing to conduct administrative meetings with staff and also for setting up online courses and tutoring for students. Web and video conferencing “made all the difference in turning a scheduling conflict into a magical lifetime memory for our student,” says Jon Fredricks of Midland Lutheran College.

While clergy are not usually pictured as techno-geeks, churches and other religious institutions have been quick to see the advantages of video conferencing applications and now use it to enable shut-in members of their congregations “attend” worship services without leaving their homes.

Sales organizations are using video and/or web conferencing to conduct sales meetings as well as to meet and demonstrate their products with prospects. Taking this further, sales coaches and trainers have whole-heartedly embraced online conferencing as a way to develop new methods of training, and save money at the same time.

Video and web conferencing “enabled us to develop a powerful new consulting/training business model in which we blend live classroom training with a continuous program of interactive videoconference training events, accessible by participants from virtually any location” reports Tim McMahon of McMahon WorldWide Sales Performance.

“The ability to offer this kind of programming has become a significant source of competitive advantage for us in the sales training marketplace,” added McMahon.

As might be expected, software and Internet companies who are already tech-savvy, have been quick to make use of online conferencing. They are using these applications to demonstrate their products and services to clients, and to provide a new, previously undreamed of level of support.

“The technology allows us to access dentists’ workstations in two clicks…. It’s like working without walls and dentists have really been blown away by the personal touch that’s possible with this technology,” reports Rich Hirschinger, of www.DDS.com, a supplier of software for dentists.

Similarly, avant-garde media companies are using the latest web/video conferencing applications to present videos and conduct business meetings bringing together their offices located many miles apart.

Large organizations with many branches such as securities companies and banks have also seen online conferencing as a way to hold staff meetings, meet with clients and conduct training sessions without having to pay high travel costs.

But it is not only large institutions that are using these applications, professionals such as psychiatrists, psychologists and insurance agents are using online video conferencing to have intimate, one-on-one meetings with their patients, clients and prospects.

These are just a few examples of how various companies and institutions are getting the benefits provided by web and video conferencing. This list is sure to grow in the years ahead.

Dan Richmond is CEO and Co-founder of MegaMeeting.com. MegaMeeting provides web conferencing and video conferencing services for individuals, businesses and educational institutions. For more information, or for a free live demonstration, please visit http://www.MegaMeeting.com or call (818) 783-4311.

Article Source: Web And Video Conferencing: Who’s Using This New Technology?

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