peterxu's Blog

Category Writing-and-Speaking

December 30, 2008

This is an easy way to get your sales letter ready for your website in record time.

To to this I have to let you into a little secret. Some of the most renowned copywriters dont create their copywriting masterpieces from scratch because that would take far too long and far too much effort.

No, they have a swipe file of past successful ideas and sales letters that have pulled in millions of dollars. They simply steal and recycle successful sales literature and some of them charge a fortune for it!

But they know that they are more likely to create a money creating a sales letter this way rather than wasting precious time and resources on creating a brand new piece that has a higher possibility of failure.

So that means even the best marketers and copywriters create copy that fails. It just proves that failure happens to us all at some time. Thus copywriters are intelligent enough to borrow from past successes to make future successes more likely.

So how would you implement this in your web copy

Id better make it clear Im not telling you to copy other peoples sales literature word-for-word thats plagiarism, illegal and we dont want to go there. Steal in this sense means model. Model your site on past successes.

Okay, so how do you find the top successes in your niche

Go to your favorite popular search engine like Yahoo.com or Google.com and do a search on the product or service youre selling.

Example: If you are selling a dog training manual, search through the top ranking sites and look at them. You need to study the layout, format and copy. Then you can rewrite your website copy based on these existing successful websites.

Its best to take a combination of sites and take bits from each of them, rather than just rewriting ideas from just one source.

To ensure that a particular site is successful, pick websites with well known names, as you can safely assume that site has good copy.

Or if you are not sure that a particular sales letter is worth modeling your site on read it. If you read the page and it convinces you to buy the product or at least consider it, you can be sure thats its good copy.

This is not only a fast way to create your sales letter but you also have a better chance at success as modeling successful websites means you should have similar levels of prosperity.

Even if you just remodel your headline from a successful site for a product like yours, you could double your sales overnight! This headline would be already tested from the original site so you know in advance that it works.

If a headline doubles your sales, just imagine what a few other changes based on a successful tested website could do. Best of all the changes would only take a few minutes.

This strategy works for the best marketers and copywriters and there is no reason why it shouldnt work for you. Its easy, its simple and rolls in the profits. Why work too hard and suffer too many trials and errors when this strategy is at your finger tips.

You can use this strategy for writing adverts, articles, emails and practically all you marketing literature. Remember it and use it well.

Helen Farmer is the co-founder of Dynamic Copy. Dynamic Copy welcomes you to a New Age in Copy by providing affordable and exceptional copywriting and additional services exclusively for the smaller and home business. Visit http://www.dynamic-copy.com

sb
December 30, 2008

Choosing Quality Online Directories

When you e finished doing on-page and off-site optimization for your web site, you l need to submit your site to search engines and directories so that it can be indexed. This indexing will lead to your site being stored in search engine and directory databases, improving your chances of being ranked in the search engine results for specific keywords. But, how do you know if you e submitting your site to quality directories Following these tips for evaluating online directories will help you to choose the best directories and increase your chances of top 10 placements.

Directory Age

Some directories have been in existence for several years while other directories are brand new. Some search engines give more weight to links coming from older search engines than newer search engines. The idea behind this weight is that the older directories are more reliable or of a higher quality than the directories that have not been established yet.

Directory Cost

Some directories require you to pay a submission fee in order to submit your site. When you come across a directory that requires a fee, pay careful attention to the results you can expect. If the directory is not a popular one that is recognized by the major search engines, paying a fee for submission is a waste of your SEO budget.

Page Rank

If the directories you are considering have low page ranks, avoid them and try to find directories with higher page rank numbers. The higher the page rank, the better your SEO results will be.

Banned Directories

Before you submit your site to an online directory, check to make sure that directory has not been banned by any of the search engines. If you send your link to a site that has been banned, you may actually harm your SEO efforts instead of improving them.

Directory Categories

Some directories are generalized and have many categories. Other directories are dedicated to specific industries and professions. When you are submitting your site to online directories, choose specific directories that have the highest relevance to your web site.

Number of Indexed Pages

Some directories have had few pages indexed by the search engines while other directories have many pages indexed by the search engines. When you are evaluating online directories, choose the ones that have the most pages indexed by the search engines. This can help to improve your web site ranking.

Links

Check the quality of the links you will get if you submit to particular directories. Some directories do not allow HTML links so submitting your site in hopes of boosting your link popularity is useless. If a directory can offer you quality links, you have a better chance of increasing your page rankings.

Need More Information

The SEO Team is a full-service consulting firm that provides a wide range of search engine optimization services. We can guide you on choosing the best search engines and directories to use for site submission. If you like to learn more about our professional SEO services, visit our web site and find out how we can achieve a better web site ranking for your business.

Bryan Garcia and his team of Internet marketing experts have been delivering TOP search engine results by using their unique formula of search engine optimization, Web site development, professional copywriting, and conversion consulting for a combined total of 20 years. Visit http://www.theseoteam.com to learn how your site can get to the top of the rankings.

sb
December 30, 2008

A Letter on the Short Story vs. the Novelettes

Short stories are what I like, perhaps not the best though, nor do did I care all that much for long stories, each seem to have its issues with me: don get me wrong, I read them, and if you seen me walking around, I may have a fat book in hand. Let me explain. I think the best read for me is novelettes (15,000 to 20,000 words). The reason being, short stories are excellent and you can read them in the clap of an eye, but they only provide one incident, and the beginning of a crisis, we lose the impact, because of a short plot, the big climax is swallowed, and becomes a smaller one; whereas, the novelette (as in the story: The Rape of Angelina, or old Kindness, everything is there.

What is the reader looking for one must ask A connecting of events skillfully interwoven together into a pattern, yes, a pattern that will hold his/her interest and make one spellbound. In the short story of he Seventh Born Son, it accomplished almost all this in the short story form, but not quite, it needs something to get to the spellbound stage, as does the often read lephant in the Sky, again it needs something quick to put an everlasting stamp in the back of ones mind. We see a disaster in the makings, but we don know where it came from, step by step, or after the crisis what really happened. So you see, the novelette provides all this.

We can go on to longer stories, but I get tired, often forget what what happened, and why this and that took place, and I get confused, if not bored, and end up falling to sleep, having to figure out all the people involved all over again, and the connection with them; it becomes too much of a task orientated read, like Faulkner can be (and I have all his books, and read them, but when I read them, I got to stop my life, or reread them over a few more times).

In books of length and many characters, I even have to take a pen and paper and make a roadmap of everything, it too involved, and I don need to know when he picks his nose, only if it falls off his head. But we are all different are we not, that is why we have different model cars, I suppose.

See Dennis web site: http://dennissiluk.tripod.com

sb
December 30, 2008

Are you using article marketing (also called bum marketing) to promote your products online and your own website Let me show you how to increase your article marketing efforts by more than 469.

Whether you are just a bum marketer or you only write articles for your own web pages, if you are not using the amazing power of leverage marketing, you are leaving a lot of money on the table. Why you wouldnt profit again and again from something youve done only one time Know that the secret of highly successful online business is that they use leverage.

Whenever you write a new article for your website, be sure that to research the right keywords before everything else. Because if you dont do this, nobody is going to find your site, and it will be hard to make any money. Then, you need to add the article to your autoresponder serie. Like this, when someone subscribe to your list, you will earn money from him because he will automatically see your article.

Imagine that you can squeeze $1 from every new newsletter subscriber. Lets say that your list grows at a rate of 50 subscribers a day. thats 1500 subscribers a month. Now, doing almost nothing, youve just added a new stream of income to your business. $1500 per month, and even more annually!

When you are done, just add your new article to your website with the keywords). Search engines will spider it, and send more traffic your way.

When a surfer land on your website from the search engines, they subscribe to your newsletter...

Even if they dont take the time to read a single article on your site, they will immediately receive an email in their email inbox with a link to visit your money making web pages.

Now, lets see how to monetize your web pages for maximum profits:

There are several options to monetize an article: links to your own products, contextual advertising, affiliate programs, cost per action offer, auction... You see the picture.

Now, you have a great money making article marketing technique in place because almost all the visitors who will visit your article and click on your links. If you monetize with cost per click advertising, every single click will make you money. If you choose cost per sales, you will make a profit when the visitor buys from your website.

If you choose cost per action affiliate programs, you will make money when your visitor take an action like filling in his name and email address for more information, etc... This article marketing technique is really easy to implement, and it shouldnt take a lot of your time. Plus you can outsource this strategy for even more profits.

Do this today, and watch your monthly income increase with the power of this affiliate marketing strategy.

Franck Silvestre is the creator of the Search Engine Marketing Guide. He also give awesome advices to increase your affiliate marketing income. Learn how to design a great site optimized for maximum sales and turn it into a powerful money making machine in no time.

sb
December 30, 2008

When I talk about Article Submission, conspicuously I mean profits in terms of hard cash collected! Ever though why you are not a success Why your competitors are earning more and you are sitting ideal. You have a good website but it fails to attract the quality people and customers who can head start your business. I have even seen well-documented and written pieces working indirectly for your offline physical business too. Isnt this something great to hear.

You know, most of the article submission is a mere hoax, because the documents are not written in the manner required, and you end up cursing yourself. The way to attract public attention is not that easy. Remember, they are not fools. I dont mean that you need to wear the robe of an expert writer, when you submit the articles to any of the online forums or directories. You neednt be one of those acclaimed Hemingway or Steinbeck... What I tell here is that you should be able to draft your ideas in simple and colloquial style and the rest is done automatically without much an effort.

Article Submission is one way and to me it appears the only cost effective way to increase your business potential online. It needs no money, and with zillions of links provided out there. You can use the one of your choice to simple take the task to completion. Naturally submitting those crafted words is a task, which needs a foresight. Do remember, that you dont keep the article for long. It would become stale and boring for the spiders and the readers as well.

Article Submission works miracles for the companies spread across the trans Atlantic region USA, UK, besides, other western countries. These companies hire the services of many online writers to make their work done and that to at invariably affordable costs. Some companies even have a rate list quoting prices at $3 per hour - an ideal bargainer for a creative brain. Well! it is an ideal bargainer for the companies as well. In this way, there is perpetual development of business resources via link back activity.

Niche Writers India provide article marketing and article writing service in $4 a piece and if you are looking for article submission service then you can get it in $2 per article.

sb
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