yasuhitoendo's Blog

Copyright 2004

Submitting your website to the Search Engines today
may seem like a futile task or at very least, a
complete waste of time. When you consider that there
are millions of websites that could be listed just for
the word FREE, it hardly seems worth the effort.

Most websites today compete heavily for a top ten
listing on the major search engines for words or
phrases that are relevant to their websites. This
equates to targeted traffic or visitors with a desire
to see their webpages.

Whether people are surfing for entertainment or
shopping from the safety of their homes, it's usually
the top ten listings that get clicked on when search
results are given.

Optimizing a website for a top ten listing is best
left to the professionals. While such exposure can
equate to heavy traffic, does the benefit out way the
cost?

Most website owners may not have the budget to attain
and maintain a top ten listing on the major search
engines.

An alternative to the major search engines is the pay
per click option. Usually people bid an amount from 1
cent on up per click for a key word. Whoever makes the
top bid for that key word gets the #1 position on
down. It can be an ideal way to bring targeted traffic
to your website and maintain a budget within your
reach.

How do you know if a pay per click option is right for
you?

1. Would it be cost-effective? If you pay 1 cent per
visitor and make 2 sales with 100 visitors, did the 2
dollars you spent on advertising make it worthwhile?

2. What words are relevant to your site? If you want
people who have an interest in Work At Home
Opportunities to find your site when doing a search
you might bid on this phrase or similar phrases.
Computer Jobs might bring people to your website
however you see its probably not relevant enough.

3. Who visits your site? Know your target market. If
you are selling something or seeking to hook up with
other opportunity seekers be sure its spelled out in
the title and description of your site. You want
people who will make an action at your site. You are
looking for them and are they looking for you.

4. Where on Your Website? List the page on your
website that calls for an action on the part of the
visitor whether it be the point of sale page or just
obtaining the email address of the visitor.

As you can see, Pay Per Click Search Engines can be an

alternative for your advertising campaign especially
when you may be on a limited budget or just don't have
the resources or time to bring your website up to a
top listing on the major search engines.

Getting your website in front of the right people is
mainly your task with search engine listings.

Many web site owners are getting their Google Adsense account terminated. I read on the forums almost daily posts from people who are bemoaning the fact that Google has terminated their account when they feel they have done nothing wrong to deserve the punishment. In almost every case, click fraud is the reason for termination.

Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many website owners are aware of this fraud, and share the same sentiment that this is the one big problem that Adsense is facing.

How do you prevent yourself from being involved in this fraud?

The majority of web hosts offer access logs. If you are notified of click fraud and possible termination of your account by Google, it is necessary that you hand over these logs to them to clarify your situation. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is a show of good faith that you want to help Google in any way you can to attempt to solve the problem.

It can also help if you have a click monitoring software. There are many good programs available, but it is important that you get a program that has no limitations. there are free programs available, but I would suggest that you get a script from a certified expert in this field. I highly recommend using William Bontrager's script, available at http://bontragercgi.com/programs/clickwatch. Mr Bontrager will install this script on one site for you after the purchase of the software, and will show you how to add the script to other sites. Free scripts are also available on the Internet if you are limited in funds. Remember, you get what you pay for. As usual, all the information you will receive from your tracking software should be turned over to Google. This is showing Google that you too are fighting against click frauds and is in no way a part of it.

Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing. Look for large spikes in traffic, and suspicious activity in files and folders where people would not normally have access to. Remember, that when working on your site, that you will access these files and folders. It is suggested you track these by noting the time of activity. A little work on your part will save you a lot of grief in the long run.

You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do through the htaccess file on your web site. the process is too detailed to go into further here, but if you do a search on the engines to learn ways to access and disable portions of this log, a lot of information is readily available. By doing this, and showing Google that you have done so, you protect yourself against any possible threat from Google.

Keep your Adsense off on pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult or gambling in nature, or promote firearms, tobacco, or drugs of any kind. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page.

Be truthful and confess up to Google about times when you might have clicked on your own ads, whether accidentally or intentionally. Be honest about anything that you may have done that is wrong. Confessing is way better than Google learning about it eventually. It would mean eventual termination and no getting back what you have worked so hard for.

Do not tell your family or friends about Adsense on your website. Chances are they may start clicking on them to help you make money without you knowing it. They may be doing more harm to you than help by trying it in the first place.

Most pay per click networks have different measures in hand to protect website owners against click frauds. Other search engines can track more than 50 data points, IP address, browser's information, user's session info and pattern recognition. They also have "systems" available that detects fraud, not to mention the specialized teams monitoring how things are going and helping advertisers stop click frauds. Google has some of the best brains in the business, and it does no one any good to try to "fool" them. In addition to the algorithms that Google has in place, they also employ regular people to surf the net to find illegal sites.

Google offers suggestion on how to avoid click fraud. Using "negative keywords" can be used to keep your Adsense showing on products and services that are in no way related to yours. Add tracking URLs to your links so you can track the traffic coming from Google.

Don't be caught in the Google click fraud. The opportunity to make a very decent income is readily available if you use common sense, do not try to cheat Google, and follow their Terms of Service. If you do these things, maybe some day you too can be a member of the FedEx Club!

Visit our website http://www.for-the-record.biz for more information on Google Adsense and many other related articles for your growing internet business.


About The Author:

Alden Smith is an award winning author who has been
marketing on the internet for over 7 years. His site, http://www.for-the-record.biz, is loaded with articles and
information for the beginning blogger and internet
marketer.

By Shelley Lowery

If you've been struggling with your website traffic and your sales aren't what you had hoped for, then maybe it's time to start paying for traffic.

Pay-per-click Search Engines provide an extremely effective means of obtaining highly targeted traffic to your website. The concept is simple. You bid on targeted keywords for as little as .001 per click and receive targeted traffic to your website.

The key to using this technique effectively is to focus on one specific product and select highly targeted keywords. This will help you to weed out all of the window shoppers and attract your specific target audience.

Viewing Search Terms

Most pay-per-click Search Engines will enable you to view exact "search terms" that have been used to perform searches. Use this to your advantage. You can find out exactly what "search terms" are being used for your target market and place your bids accordingly. Try to create a list of as many relevant keywords as possible. The more keywords you bid on, the more traffic you'll receive.

When bidding on keywords, keep in mind that in order to be successful, you don't have to be listed at the top. Although receiving a listing in the top three positions will produce major traffic through Goto.com, most of the time, you must have a large advertising budget to compete.

Before placing your bid, perform a search to find out how much your competitors are paying per click. Try to place your bid so that your listing will appear on the first page to increase your chance of success. By selecting highly targeted, less popular keywords, you'll not only attract a more targeted audience, but you'll also obtain a higher listing for less money.

Your Ad Copy

Your headline and copy are the most important part of your entire strategy. Your headline must grab your potential customer's attention and force them to read on. Your copy should tell them exactly what you have to offer and convince them to visit your site. Try to avoid attracting freebie hunters by mentioning free stuff within your ads. By weeding out those potential visitors expecting to get something free, you will attract a more targeted audience of potential buyers. There is no need to pay for visitors that weren't interested in buying anything in the first place.

Your listing should lead your potential customer directly to your product with no other distractions. In other words, if your product isn't on your main page, then don't direct your potential customers to your main page and make them search for your product. Direct them to your product's page.

Reveiwing Your Reports

Once your campaign begins, make sure you take the time to review the reports provided by the pay-per-click services. These reports will provide you with information in regard to how well each of your keywords are performing and enable you to adjust your keywords or change your bids accordingly.

To increase your traffic even further, don't just stop with one pay-per-click Search Engine -- try several at time. The more streams of traffic flowing to your site, the better.

Here is a list of some of the top pay-per-click Search Engines:

http://www.overture.com
http://www.Bay9.com
http://www.Win4win.com
http://www.Findwhat.com
http://www.7search.com

Visit http://www.payperclicksearchengines.com for a complete list of over sixty pay-per-click Search Engines and reviews.

If you're serious about your business and you're ready to drive a stampede of targeted traffic to your website, then give the pay-per-click Search Engines a try. They're well worth the small investment.

Copyright ? Shelley Lowery

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