Black Friday Ads

So, this year the word is already out quite early: Black Friday sales ads have been leaked to websites and news outlets throughout the country. Before you give too much credit to the sleuthing skills of the websites that post these early deals, consider this: Many retailers leak their sales early, on purpose. Sears, for example, started offering its Black Friday deals on Fridays and Saturdays starting at the end of October, and scored a lot of free publicity as a result. (The company also ran television ads promoting its early start on the shopping holiday.) Early leaks are a relatively new strategy says Ellen Davis, vice president at the National Retail Federation, and even now, retailers still want to control buzz about their discounts as much as possible. 'They don't want their Black Friday deals to get out too early because then you tip your hand to the competition. If you're offering $9 crockpots, then your competition might offer them for $8,' she says. Sometimes the leaks are unauthorized. 'Retailers found that the circulars were leaked by a vendor who might have been printing them, or someone inside the company who didn't have permission to do so,' says Davis. The list of the Websites where you can find pre-released information on the Black Friday deals: http://www.blackfriday2010.com/ http://www.blackfriday.org/ http://blackfriday.gottadeal.com http://www.myblackfriday.com http://www.black-friday.info http://bfads.net/

Tags: black, friday, ads, 2010, deals, shopping, sears, wallmart, thanksgiving, holidays