Wineries like California’s Kendall-Jackson have adopted low-cost, eco-friendly virtual tastings via the Internet. The online version saves on costs as well as on the wear and tear often suffered by in-demand expert wine tasters. Kendall-Jackson uses the technology to facilitate video-conferencing between winemaker and critic.
Twitter Taste Live, a Web forum that “is about connecting consumers around the world directly with the folks that drive the trends for wine, beer, cigars and just about anything related to ‘tasting,’” recently carried a Wilson Daniels tasting that included a live video feed of the event.
To watch a live tasting all you need to is create a profile on Twitter, then receive notifications of upcoming events via the social network. The wine tastings also are promoted on the retailer’s web site and through social networking site Facebook. When the wine tastings are happening, you can log into Twitter to view the broadcast of a panel discussing selected wines. Viewers can ask questions or offer comments online during the live broadcasts. The tastings are promoted ... (social-media-optimization)
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