Making Eager Buyers out of the Biggest Sceptics

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Making Eager Buyers out of the Biggest Sceptics Making Eager Buyers out of the Biggest Sceptics by Kristina

People are very wary when it comes to making a decision to purchase. They know that they?re going to spend money so they want to make sure that they get the best value for their money and are not going to be ripped off.

People are used to seeing advertising claiming the great results generated by a product or service, so they can be very sceptical.

Some ways you can prove your claims are genuine are:

1. Using Testimonials

Using testimonials is a powerful way to prove your claims. Never underestimate their power. They will add greatly to your advertising copy. The fact that another person is backing up your claims will add to your credibility. You will get the best results with the testimonials that show what a client has achieved using your product or service, such as:

?Since we have used your services, we have more than doubled our turnover this last financial year.Thank you?.

?I lost 14kgs in 5 weeks, using your product.I?m amazed at how easy it was.?

2. Include Test Results

Include any test results that you have which will prove to your prospective clients that your product or service really does work.This will further add to your credibility and will make you stand out from your competitors.The tests results that you use will need to be reliable and independently-tested.These statistics will work wonders and also back up your claims.

3. Give a money-back guarantee

When people are choosing between companies and their products there is an underlying fear of being ripped off in their minds.They also fear that they will make the wrong choice and that the product may not live up to what it promises. They want to make sure that they have spent their money wisely, before handing it over.

You?ll find many ways that you can prove to your customers that your product or service is reliable and of excellent quality. However, none of these ways are as effective as offering them a guarantee.

A powerful money-back guarantee will show your customer that you believe in your product and are willing to stand by it. Because you believe in your product, you are willing to offer a refund.

There are businesses who offer guarantees half-heartedly. An example of this is:?Our service is guaranteed?.This is of little use. To have any value at all you need to offer a refund or a replacement to the customer, if you do not live up to your guarantee. This needs to be stated when you make out your guarantee.

4. Include case studies

When using a case study of your clients, include a before and after example to add to your credibility.It also helps your reader to visualise themselves using the product.

5. Comparison Chart

Show your client a Comparison Chart which proves that the features and benefits of your product are better than your competitors (if this is the case).

For information, tips and services on how you can increase your buyers go to http://www.wordsthatsell.com.au

Kristina is a successful & internationally acclaimed Copywriter, Internet Entrepreneur, Author & Speaker. Kristina has also pioneered many business success stories. Words that Sell services & products include: Secrets of Freelance Copywriting Success course Website Copywriting Mastery course Direct Mail Copywriting Mastery course Press Release writing Direct Response Copywriting Proposal writing Yellow Pages ads Website & SEO content writing http://www.wordsthatsell.com.au

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