How Gene Simmons Built An Empire With Kiss

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How Gene Simmons Built An Empire With Kiss
By Vince Palko

Did you hear the news?

Gene Simmons is buying a comic book company.

First some background, if you don't know who Gene Simmons is.

This high profile guy became Mega popular (and still is to some) as one of the founding fathers of the painted-face rock band, Kiss.

Those ghouly boys knew exactly what they were doing back in the 70s. They weren't just any old rock band. Their shows were entertaining as heck through and through. And Gene was the ring leader. Shooting fire out of his mouth and so on. And I'm not even a Kiss fan. I'm more a fan of this marketing genius than anything.

And that brings us to present day: he's buying a comic book company.

When the TV reporter asked him, 'why?'

Gene said, 'Comics... (PAUSE) .... are really like MARKETING to NEW markets.'

Essentially, he is creating a comic book series that is based purely on the characters from the rock band. Why would he do this? Well, could be the fact that comics and graphic novels (that's a fancy word for comics) are the fastest growing segment in the publishing market.

Side note: Stan Lee, the creator of Spider Man, is suing Marvel for 5 billion dollars. I'd say the money these days is in creating the next Spidy character.

Now if anyone knows selling and marketing, it's one of the lead men from the rock band Kiss.

In doing some diggin', I discovered Kiss used all kinds of comics and cartoons to promote their band. One comic strip even made an album cover. And some thirty years later, Gene and Kiss are doing quite well for themselves. They've marketed the band and made it one of the most well-known rock bands ever. There are action figures, games, books and much more.

These guys were considered real-life cartoon characters. Never revealing their identity. However, their cartoons created an even more mysterious and alluring persona for the group. Their fans ate it up.

Pretty cool, eh?

Now, let me share four elements buried in this story you may or may have not picked up on that will assist you with your marketing.

1) Cartoons are great to market your services

2) Cartoons market your products to a new audience -- younger crowd

3) Cartoons are new ways to reinvent your 'yesterday' business

4) Cartoons are new products that take zero effort on your end to produce - t-shirts, mousepads, coffee cups, etc.

So there you have it. Now how can you begin to think cutting edge like the marketing genius, Gene Simmons?

All pre-publication orders of The Art of Selling have been shipped. If you've been waiting for them to be in stock -- now is your time to order.

The price will not be as low as it has been for the last month. Make sure to scroll to the bottom of the page to read about all the goodies I'm throwing in with this package.

Do it now. http://www.adtoons.com/products/art_of-selling.html

Best,

Vince Palko

P.S. A while ago someone forwarded a cartoon I had done to Gene Simmons and he posted it on his website. It was an AdToon strip done for Matt Furey called, 'How Bob Got the Girl' --that I dropped a Kiss poster -- into the background of. Go figure.

You can see that cartoon and MORE inside the book The Art of Selling Using Cartoons http://www.adtoons.com/products/art_of-selling.html

Vince is the author The Art of Selling Using Cartoons He has helped entrepreneurs by the hundreds all over the globe create fun and engaging graphics to add persona to their marketing.

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