Would you be interested in understanding what keywords Google think are the most relevant to your search query? Would you like the results to be updated all the time? How about being able to access the information at no cost?

And in addition what about if I told you that you could retrieve all the information using nothing but your favorite browser and a standard Google search?

Does that take your fancy? Good, lets get into the detail….

Firstly lets take a step back and discuss relevance, as this term is at the very core of Googles results returned from your searches.

Google wants to provide the person searching with extremely accurate and relevant results that it can. They know that if they do not provide this information, it’s probable that users will stop using their services altogether, and no searchers means no ad revenues which is their primary source of income!

For a prime example of a search engine dropping the ball, spare a thought for AltaVista? In its time it was the most used search engine, and almost overnight (not quite) lost the crown to Google because they dropped the ball with relevance.

I doubt there is such a thing as search engine loyalty (at least not for the non Internet Marketing search engine user). If a better solution arrives, the average people will just start using that service.

Trust me when I say The Powers To Be At Google are very conscious of this, and put enormous resources into making sure that when you search for something, the results that come back are completely related to your search term.

Google have to keep the everyday user happy so that they use Google again and again.

Web masters have, of course located methods to “game” Google in the past, so that their own web pages come up instead of what should be the most relevant pages, and such techniques are still used in modern times.

Mostly these techniques are located by Google who is getting cleverer at finding these types of hacks.

Google seems to get it right most of the time, and certainly more than the other major search engines at this point in time.

Ok so given that Google is now providing the most relevant information and has the biggest user base compared to any other search engine, and that its obvious that their primary mission is information relevance to their users, doesn’t it make sense to go to their search results and be using this information more when conducting keyword research?

For example lets say your searching for the keyword phrase web traffic

When I typed in search term into google, I got back list of current pages that Google tell us are the most relevance to that search term (along with a host of ads).

But in additional to this information at the bottom of the page they also provide (and here is the key)….

Searches RELATED to: targeted web traffic (Their words).

Hmm interesting a list of keywords that Google think are relevant to my search.

Google actually show you the search terms that they deem to be the most relevant to your search phrase.

If you do some research about this, there is lots of speculation on how google decide on what words are displayed, but no matter what you think I think it’s certainly worth investigating further, isn’t it?

In my testing I found the keywords it came back with seemed to be keywords heavily searched on.

In the case of web traffic, the keyword phrases I got back were

increase web traffic free web traffic buy web traffic google web traffic web traffic report web traffic generator web traffic monitoring measure web traffic

They all seem pretty related to my original search.

And you can drill down by clicking on a keyword to get relevant keywords to that keyword. For example I could have clicked increase web traffic and obtained a list of related phrases that relate to that term.

This is getting interesting. Before you discount this technique compared to using your favorite keyword research program, It’s my suggestion consider the following.

1) The information from these searches are directly from Google, so the information has not been corrupted in any way.

Many keyword tools don’t use data from Google at all (Wordtracker) or combine data from many sources. Here we have information direct from the source!

2) The information that comes back from Google is of course very up to date, unlike a lot of other keyword research data that can be months out of date.

I am not saying that you abandon all other keyword tools in favor of this technique, but I do suggest you check it out. With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!

In my case, I actually use this technique in conjunction with other keyword tools, and get the best out of both worlds. My two favorite keyword research tools currently are Nichebot and Market Samurai (google them).

I find the best use of this method is when searching new niches, or when trying to establish the viability of entering a particular market.

One final thing to note is that unfortunately not all keywords are supported. Sometimes no related search terms come back for a given keyword, but given that it’s free I’m happy to overlook that oversight.

And sometimes I have to mention that the search terms returned seem a little bizarre. But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).

Get out there and take a look at the related search function in Google. The search terms returned might end up being very useful.

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Comments

Comment by sukhera143 Aug. 17,2009 Hit 4 u. Please keep in touch.