Google?s supplemental index

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Google?s supplemental index Google?s supplemental index by Ciaran Leaper

According to Google?s FAQ page, supplemental results are part of Google?s auxiliary index (main results are drawn from the main index) and pages, which appear on the supplemental listing, have ?fewer restrictions? than those that appear on the main results page. They also say that the inclusion of sites on the main or supplemental index is purely automated and does not affect page rank at all.

In truth however, pages that appear on the main index will almost always show up first in a search. Google's Supplemental search results will only show up if there are very few or no results at all in the main index. Plenty of older web sites also tend to populate the supplemental results page. Needless to say the supplemental results page is not where you want your site to end up.
Google?s supplemental index is considered a valley of death by search engine marketing experts, and pages included in this index are rarely included in regular search results. Good web page content is vital to avoid falling into this index. Another important factor is the physical structure of your website, all its pages and their corresponding links. An orphaned page (one that is not linked from your site or others) and pages with poor or no backlinks may be relegated to the supplemental index, along with pages that are nested several pages deep in your web site. These kind of website and web pages are thought by Google to be of lesser importance than better-designed sites, and are resultantly relegated to the supplemental index.

To get out of this index the first thing you can do is to write some good content for your web pages. A few lines of text won?t be enough?make sure it is relevant to your subject and that potential visitors to your site will enjoy reading it.

Just like in the title and description tags, using duplicate content text in several different pages will probably result in inclusion in the supplemental index. Web pages with little or no text content is another candidate for the supplemental index; image tags, prices and small descriptive text do not normally count as Google generally considers these as commercial page contents, destined for?you guessed it: the supplemental index.
Long url?s or url?s with lots of dashes are also generally thought of as spam by Google which is the reason why many pages hosted by free sites end up in the supplemental index.

You may also want to consider revising the linking structure of your web site; it is better to send all your back links to various pages in your website rather than to just one page.

Check to see that not too many of your pages are nested very deep within your website. You can probably get away with links three pages deep but two pages deep is much better. Don?t forget to check for any orphaned web pages!

It is possible and likely one or more of your web pages will still persistently show up in the supplemental results page. To correct this problem it is advisable to make new, more important prominent links to these stubborn pages from your home page. In some cases more drastic measures may be need, such as complete reworking of the link structure of your entire web site, or even publishing them on a new url.

So you have by now preformed minor Search Engine Optimization(SEO) to be promoted to the benefits of main index listing. But to achieve a high page rank on google index and thus a vaste number of visitors, pages need to be optimized at an advanced level . Learn how to increase your page rank.

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