simple or complex design

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As we worked with America ... or a simple or complex design
In one day in our studio was a call, and a pleasant male voice on pure Russian language with some American revolutions told us that they are in the U.S. and would like to reserve our site development. And specifically to implement the project, which prorochat greatest fame and that it goes without saying that it is going to earn huge money, and not on Russia's modest standards.

The first task that we had to decide was the creation of designs for the future of the network monster. And we started with, carefully and thoughtfully listen, as we long and carefully explained why it is, indeed, they are all "zamutili" and that it would be nice looking average, the type of species and overwrought these types of Americans. In the process we quickly realized - that in Russia working masterpiece in the U.S. simply did not katit "...

They appeared to have seen all, all were charmed by repeatedly and as a result, the charter of the riot of colors and "killing" usability has long preferred sites with a modest but expressive design, where everything is simple and clear. No you enormous flow caps, and vyplyvayuschih uskolzayuschih menu, and another splendid luxury ... Max, that is acceptable is a small uzenkaya cap, as the sole representative of raster community on the future of the site. Everything else is just pure html and no you seek.

In principle objective was clear, and we had to switch from familiar to us requesting that all shined and sparkled, that the principal does not shine, and functionality. And we quickly sense that the idea simply because always felt very important that the most functionality and has made every effort to convince another customer with a rich unrestrained imagination that just need to observe a balance between usability and visual attractiveness.

And the thing that runetu still a long way from America and the effect glut is not yet evident. We have the whole country is proud letim on the Internet in the wake of the huge caps, bright colors and flashy designs and come down this wave in the near future is not going to. And most importantly - it works! Sales are growing, the owners of sites collect congratulations on the very naimodneyshego, an outstanding and original design, but visitors are still not seen the types that they are tired and want something more simple and friendly eyes.

But that's the paradox ... You just do not think that all of the most visually effective and navorochennye "sites assembled in Russia. This is not the case. Most of them, ironically, is the same America, well there and bring great profit to its owners. What, then, the essence, you ask?

It's really that simple. Each project is its own clearly defined task, for which selected the methods that best suited it to her. That is, if advanced visual important - it is, if not important - it's not. For example, in order to move the mass of the new model racing car or a super graphics card is needed. Then everything is in place and flash with all its opportunities and the bright colors and movement and sound and special effects. And even the best 3D-graphics and animation, with the possibility of "povertet" and "walk".

Just another situation arises when the site is "workhorse" - auction, online shopping, community or resource on which visitors can prosizhivat hours or even a representative site of fairly serious company. Here is the first place given the functionality and visual efficiency departs for a second plan that seems very reasonable and correct.

In this case, in order to achieve the main visitor spent on the site, as much time as possible, permanently and easily find exactly what he had so long sought. It is already becoming quite fit the argument that, like the image was not original and impressive, sooner or later the human perception of her weary sozertsaniem. A distraction is not conducive to the concentration of the most important one.

And then become quite likely that all of this supersaturated visual will only interfere and what it brighter and showy, the higher the probability. As a result, the visitor leaves the site before this could happen, if the design was simple, less glamorous, but always stylish. And in any case it will be premnogo grateful for the easy solution, if he uses this daily life as a working tool.

As a result,'s whack After working on a simple and stylish design, we once again saw that and simplicity could not be less than the beauty and attractiveness. But, as before us a very interesting take on projects in which it is possible to use the whole arsenal of special effects available to us and technologies. We, as always, continue to absorb all the latest in Web technology and computer graphics and are ready to turn the mountains, the realization of any dream, whether it be flash with video effects, or even three-dimensional presentation with all the possibilities 3D-graphics.

Leaving "in isolation", we will always remember how important it is for a designer variety, at least as a preventive means of creative crisis. A project for the main thing is that it worked! And our mission is to make the right decision, persuaded him client, and then implement the project, making all our knowledge and experience. So you get maximum pleasure from the whole process. How long is over possible ...

So to work with America, we liked it. For good accustomed quickly