Text vs Graphic on Adsense

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As advertisers decide to put AdSense on your site, banner ads, the question remains. What is the best advertising and this is best for publishers?

On the one hand, advertisers believe that image ads are more sensitive in May even less likely to turnover. On the other hand, the ad text to convert most of May, but they are less visible to consumers.

Text ads are considered the least restrictive of the two formats. But this means that advertising is the best graphics? Consumers are accustomed to graphical advertising signinginto free email accounts with other services on the Internet. With the planned advertising for the graphic to your own abstraction. Beinguntargeted by advertising to the consumer for the brand, which is usually less useful. This may cause the consumer to display the image on the assumption that the same Bethe.

Text ads are not necessary for surfers. Less obviously, some people do not see, but those who they see and read are much more likely to click on them. For several reasons, but the first is to provide more information. Usually, someone reads the text on a page are not fully satisfied, and what theyre check AdSense ads will probably be something else to supplement what their intent is as follows. With an image ad is more of a gamble on surfisti.

Graphic advertising is often per impression. This is because the advertiser will be presented in May to try to ensure their brand, instead of promoting a service particularly useful. Therefore areassumed have worse conversion rates, and with this text, the ads are in the eyes of consumers more efficiently. However, if the text in an ad was in a graphic format that would be most effective? Also first, we can assume that the user is more likely to see, however, if the picture more ads that are next to each other mayfeel overwhelmed.

Image ads are also more difficult to regulate. Allows you to test Google ads that appear frequently and without regulation. The advertiser could claim affiliation from the website are advertising and contain words such as iPod, which is not in a text. Although more regulation and control of quality could be detected, pornographic imagefor example, could be used in an advertisement without advertising.

Text ads are also a greater opening of markets, as advertisers do not generally have the means to an image ad, but they have the means to write a textadvert. This could mean that a wider range of customers to find text advertising by the text ads are less dependent on the advertisers, and easy to change.

Text ads are also cheaper for the advertiser to create a chart in which, the ad cost about $ 200. With the removal of this fixed cost advertisers are willing, in May toallot a rate higher than the advertising itself, and therefore of the advertisers and publishers.

Text advertising appears to be preferred by advertisers. They pay a CTR (clickthrough rate) and receive targeted traffic. This eliminates the risk of companies that previously hadto worry that the ads are not only seen, but clicked on the promotion and distribution. The CPC (cost per click) is for text ads, advertisers can exposure, without requiring you to ahigh percentage of efficiency.
The big brands are willing to advertising in both formats, but the broad market appeal of text, it is inevitable, wins the game. As flash websites disappear with the ad picture is that becomingclear text and information is the preference of users.