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Added July 02, 2007
eddiej
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Cheap car rentals are easily attainable in today's technologically advanced world. Cheap car rentals are easy to obtain if you know how to get the best deals. Cheap Car Rental Deals has been serving the online travel market, and will continue to do so.Title: KioskClient: Vanguard Car Rental ALAMOFirst Air Date: 2007Agen more
Cheap car rentals are easily attainable in today's technologically advanced world. Cheap car rentals are easy to obtain if you know how to get the best deals. Cheap Car Rental Deals has been serving the online travel market, and will continue to do so.Title: KioskClient: Vanguard Car Rental ALAMOFirst Air Date: 2007Agency: Fallon/MNECD: Kerry FeuermanGCD: Mike GibbsArt Director: Kris WixomCopywriter: Alisa Sengel WixomHead of Production: Vic PalumboAgency Producer: Kate TalbottProd Company: MOO Studios/LADirector: Shaun SewterHead of Production: Rebecca DonagheEP: David LyonsMusic: Singing Serpent/BicoastalAudio Mixer: Jeff PayneVO(s): Michael Cassady, Scott ParkinShoot Location: MOO Studios/LATech Tools:Panasonic HVX Digital 24p (live action)Nikkon D1X Digital Still Camera (background plates)Motion Control Rig with Kuper SoftwareAfter EffectsMayaDIRECTOR SHAUN SEWTER OF MOO STUDIOS REINCARNATES TALENT FOR ALAMOThe Brief:Meet the tandem of Al and Mo; beaver and buffalo respectively, once wall-mounted, then brought back to life by MOO Studios director, Shaun Sewter. These two like-able pitch animals work off one another...Al extols the advantages of Alamo's new kiosk check-in service, while Mo fights his 'herd urge' to not wait in line.Background From Shaun Sewter:The agency didn't want to create CG animals, and bandied ideas of using puppets. They wanted 'mildly' real, yet comical so we had to be clever with our execution. Our initial test was with a taxidermy beaver...the agency loved that look, so we went with that. We used a full sized buffalo head, did stop-motion with that, and then motion control against blue screen. We shot everything at MOO, executing so many different techniques including: digital still photography, stop motion photography, live action, and CG. The entire process took six weeks.About MOO:Founded in 2000 by Director/Artist Shaun Sewter and Executive Producer David Lyons, MOO Studios is a Los Angeles based production studio specializing in commercials, music videos, stop motion photography, animation, graphics, mnemonics, high-end photographic print production, documentaries and short films.MOO's commercial clientele includes: Coca-Cola, IBM, Mario Testino, Tommy Hillfiger, Prada, Armani, Chex Mix, Guinness, Alamo, Burger King, Hershey's, Kit Kat, Pop Secret, Safeway, and Frito Lay. Through its London office, the company produced the British feature 'Rat Catcher,' which was honored as an Official Selection at Cannes, and executive produced 'Date Squad' starring Amanda Peet (Warner Brothers) and Radiohead's 'Meeting People Is Easy.'Additional talent includes: Director/Artist Adam Byrd, and Director/Photographer Ellen Von Unwerth. MOO maintains its own full service insert stage, motion control rig, camera, grip/electric, and art departments. MOO Studios has a bicoastal sister company, MOO Management which represents photographers.
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