This YDreams' groundbreaking
interactive installation
debuted in 2002 and is still
online at Lisbon's Vodafone
headquarters. Visitors use
their mobile phones to access,
interact and play with
on-screen content that ranges
from car-racing games to movie
listings and weather info. The
Cube installation was also
distinguished wi
more

This YDreams' groundbreaking
interactive installation
debuted in 2002 and is still
online at Lisbon's Vodafone
headquarters. Visitors use
their mobile phones to access,
interact and play with
on-screen content that ranges
from car-racing games to movie
listings and weather info. The
Cube installation was also
distinguished with a Gold
Award at the 2004 edition of
IDEA (Industrial Design
Excellence Awards), an
Industrial Designers Society
of America initiative
supported by Business Week.

Category Autos & Vehicles

Tags Vodafone, IDEO, Giant, screen, mobile, control, games, access, information, promotes, interactivity, YDreams, billboards, branding