The Sports Authority. 12014
West 95th Street. Lenexa, KS
66215.

Headquartered in Englewood,
CO., Sports Authority is the
nation's largest full-line
sporting goods retailer,
offering a comprehensive and
high-quality assortment of
brand name sporting apparel
and equipment at competitive
prices.

Sports Author
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The Sports Authority. 12014
West 95th Street. Lenexa, KS
66215.

Headquartered in Englewood,
CO., Sports Authority is the
nation's largest full-line
sporting goods retailer,
offering a comprehensive and
high-quality assortment of
brand name sporting apparel
and equipment at competitive
prices.

Sports Authority is staffed
with experts in all areas of
sports and fitness related
topics, and strives to be the
ultimate 'authority,' both on
and off the field. Whether in
the game or cheering from the
sidelines, Sports Authority is
the leading destination for
consumers to fulfill their own
sports equipment needs, as
well as find their favorite
team's apparel.

SCOTTSDALE, Ariz., April 3,
2008 (PRIME NEWSWIRE) -- TASER
International, Inc.
(Nasdaq:TASR), a market leader
in advanced electronic control
devices, today announced that
The Sports Authority will
carry TASER(r) C2 Personal
Protector device in selected
stores nationwide. The TASER
C2 will be available initially
in 138 of the 433 Sports
Authority stores this month.
The first TASER(r) C2 Personal
Protectors will debut at the
grand opening of the new
concept store for The Sports
Authority in Lenexa, KS
beginning on Friday, April 4
through Sunday, April 6, 2008.


'TASER International is proud
to partner with The Sports
Authority on the retailing of
our TASER C2 Personal
Protector,' said Tom Smith,
Chairman and founder of TASER
International. 'As our largest
consumer retailer to date, The
Sports Authority will provide
greater availability of our
TASER technology for consumers
who are looking to protect
their families or themselves.'


'The TASER C2 was designed
from the ground up with the
consumer in mind,' said Smith.
'We have sold more than
160,000 TASER systems to
consumers since 1994, and with
the TASER C2, we have made
tremendous technological
advances to reduce the size,
modernize the look and
responsibly provide our
cutting edge TASER technology
for consumer personal safety
at an affordable price.'

'We will have TASER
International representatives
and our 40-foot TASER Mobile
Showroom on hand as part of
the grand opening events in
Lenexa to support our new
relationship with The Sports
Authority,' concluded Smith.

The TASER C2 Personal
Protector is an affordable,
futuristic palm-sized
self-protection device. The
units incorporate a
revolutionary new public
safety background check
technology called CheckLok(tm)
that adds to the
accountability of the end
user. With CheckLok, TASER C2
units are shipped in an
inactive state. The devices
cannot be used until end users
successfully complete a
background check from the
privacy of their own homes or
offices using a secure web
site or a toll-free number.
After passing the background
check, the user is issued a
unique activation code and the
device is registered with the
company to that individual.

Category Autos & Vehicles

Tags Taser, Sports, Authority, Retail