The Wall Street Journal is
Advertising on YouTube (sort
of): Paper is Making its
Videos Free and Sharable to
Bloggers -- Could the WSJ.com
Be a Cool Online Media Brand?
Beet.TV Interviews Bill
Grueskin, Managing EditorThe
Wall Street Journal Online has
banner advertising running on
YouTube to promote
subscriptions. I found o
more

The Wall Street Journal is
Advertising on YouTube (sort
of): Paper is Making its
Videos Free and Sharable to
Bloggers -- Could the WSJ.com
Be a Cool Online Media Brand?
Beet.TV Interviews Bill
Grueskin, Managing EditorThe
Wall Street Journal Online has
banner advertising running on
YouTube to promote
subscriptions. I found one of
the first ads earlier today
rotating through on the new
Beet.TV channel on YouTube.
Here's a screen shot.Our new
channel has just been designed
and we'll be moving our 230
clips to the channel over the
next few days. Beet.TV will
remain our primary publishing
platform but we are also
making our videos available on
a YouTube channel. Check out
the design and please
subscribe. To read more about
YouTube's new channel
strategy, see this article in
today's New York Times.This
banner ad appears as part of a
big cross-network purchase by
the Journal's ad agency. It
wasn't bought specifically on
YouTube. Nonetheless, having
The Journal ad on YouTube
surely lends some mainstream
cred to the video sharing site
that seems to picking up some
major media respectability
--notably with today's
announcement of an association
with the BBC.The Wall Street
Journal was among the first
major publisher charge for
online subscriptions. Today,
the online edition as some
800,000 subscribers paying $99
per month. That's a pretty
good revenue model and the
paper is looking to build its
online base. Its agency sees
potential subscribers among
YouTube users.View a
transcript of this
interviewJournal Makes Videos
Free, Not Just for
SubscribersI interviewed Bill
Grueskin, Managing Editor of
the WSJ.com at the paper's
headquarters in Manhattan. He
explained the rationale of
making video clips free and
shareable. He wants
traffic.In a very adventurous
move for mainstream media, the
paper has decided to make
embed code available of most
of its video clips. So, the
video can easily posted on
blogs and Web sites. We
reported on this development
last month.

Category News & Politics

Tags WSJ.com, Bill, Grueskin, Wall, Street, Journal, Online, Advertising, Video, Blogs, Vlogs