Conventional marketing wisdom
tells us that mentioning the
'other guy' is like giving
away free advertising. But in
the hyper-competitive
automotive industry those
rules are being broken. Until
recently American built full
size pick-up trucks have gone
virtually unchallenged and
taken top in their class;
proving to be a ver
more

Conventional marketing wisdom
tells us that mentioning the
'other guy' is like giving
away free advertising. But in
the hyper-competitive
automotive industry those
rules are being broken. Until
recently American built full
size pick-up trucks have gone
virtually unchallenged and
taken top in their class;
proving to be a very lucrative
part of the auto industry.
Now Japanese manufacturers
have begun building full size
pickups and are proving to be
a worthy opponent. So instead
of ignoring the competition,
the American owned General
Motors, invited them in.
Automotive critics from
throughout the U.S. were
invited to test all of the
competitors side by side in
the controlled confines of
General Motors 4,000-acre
Michigan Proving Grounds.
They were given the
opportunity to tow, brake,
accelerate and literally put
the trucks through their paces
side-by-side under the same
conditions and over the same
roads. All trucks were spec'd
as closely as possible to
recreate the same comparison
the consumer would face in the
marketplace. Tests included
traction control, ride and
handling, and especially
important for pickup trucks,
towing and trailering. The
new head-to-head advertising
trend forces competitors to
prove their merit on a level
playing field and allows
consumers to view several
competing brands at once. To
read more about the event go
to Autoblog.com.Produced for
General Motors

Category Autos & Vehicles

Tags general, motors, full, size, pick, up, truck, auto, car