To launch Puma's new
lightweight Travel Golf
Collection, we suspended the
range of clothes, shoes and
accessories from thousands of
golf ball shaped balloons in
Antwerp city centre and let
gravity demonstrate our unique
'Travel Light' concept.
Passers-by were encouraged to
reach up and grab the
featherweight products.
more

To launch Puma's new
lightweight Travel Golf
Collection, we suspended the
range of clothes, shoes and
accessories from thousands of
golf ball shaped balloons in
Antwerp city centre and let
gravity demonstrate our unique
'Travel Light' concept.
Passers-by were encouraged to
reach up and grab the
featherweight products.

Category Entertainment

Tags puma, balloon, viral, antwerp