Cotton Incorporated announced
the timely return of an
American favorite: the touch
the feel of cotton, THE FABRIC
OF OUR LIVES®. The familiar
words and music, the hallmark
of the company's television
campaign for nearly fifteen
years, is being brought back
as part of a larger marketing
initiative that presents
cotton as a na
more

Cotton Incorporated announced
the timely return of an
American favorite: the touch
the feel of cotton, THE FABRIC
OF OUR LIVES®. The familiar
words and music, the hallmark
of the company's television
campaign for nearly fifteen
years, is being brought back
as part of a larger marketing
initiative that presents
cotton as a natural choice.
The commercial, as well as
television and Internet
billboards, will conclude with
a variation of the well-known
Seal of Cotton trademark that
includes the addition of the
word 'Natural.' 'Our research
shows that there is
considerable confusion in
consumer minds surrounding
green marketing,' says Cotton
Incorporated President and
Chief Executive Officer J.
Berrye Worsham. 'The
introduction of the Naturalâ?¢
trademark in conjunction with
the now-iconic THE FABRIC OF
OUR LIVES words and music,
reminds consumers that cotton
is, indeed, natural and an
ideal choice for the
environmentally-minded
consumer.'

Category News & Politics

Tags cotton, incorporated, the, fabric, of, our, lives, natural, cottoninc.com, multivu, 30164