To learn more, visit:
www.video4leads.com You have a
website-great! Now that you're
headed in the right direction,
it's time to drum up some
business for your online
storefront. Both art and
science are involved when it
comes to driving traffic to
your website, so here's a look
at some technology tools and
tips to help you do
more

To learn more, visit:
www.video4leads.com You have a
website-great! Now that you're
headed in the right direction,
it's time to drum up some
business for your online
storefront. Both art and
science are involved when it
comes to driving traffic to
your website, so here's a look
at some technology tools and
tips to help you do it
successfully.
1 Are local customers
important to you? As more
customers turn to the web to
find local merchants, many
businesses are discovering the
advantages of having a
website. A
professional-looking,
up-to-date website gives you
an immediate leg up with
net-savvy consumers. Next, you
need to make sure potential
clients can find your site
easily when they search for
local businesses. Listing your
business in your local online
Yellow Pages is the best place
to start. Targeted banner ads
or advertisements on websites
of local interest--such as
your local newspaper's
website-can also be affordable
ways to reach customers.
2 Opt-in e-mail lists (e-mail
lists that your customers have
chosen to be on) are a
powerful way to stay in touch
with your customers and drive
repeat traffic to your
website. You can send those on
your e-mail lists special
offers, coupons and product
announcements that may attract
them to your website. Computer
programs are available that
can help you easily design and
format your e-mails; however,
simply inserting your business
Logo into an e-mail can give
it a clean, professional
image. While you should send
out e-mails featuring new
content on a regular basis,
make sure not to inundate the
customers on your list, and
avoid spamming at all costs.
Finally, always give
recipients an easy way to opt
out of your e-mail list. Used
correctly, e-mail marketing
can turn one-time customers
into lifetime customers.
3 Look beyond the internet
when promoting your
website--bridging the gap
between cyberspace and the
'real world' can be a big
marketing boon in both areas.
Don't forget to print the
address of your website on
your business cards and
letterhead, in your sales
literature, and in print ads.
Make sure to include your web
address on sponsorship
banners, company vans and
anywhere else you post
information about your
business. If you have a
brick-and-mortar store, reward
your customers with special
in-store offers and online
coupons if they sign up for
your email list.
4 Here's a collection of
smaller tips: First, remember
that not every e-mail you send
needs to be a sales
e-mail-e-newsletters can be a
subtle and effective way to
stay in touch with interested
customers. E-newsletters give
your customers news and
content they can really use,
which is a great way to build
trust and become a valued part
of their cyber lives. Second,
find other websites that are
complimentary to yours and
link your websites to each
other. These so-called 'link
exchanges' have been around
for a long time because they
are useful tools for all
parties involved. Finally,
nothing turns off repeat
visitors like a stale website,
so make sure to keep yours
updated in order to attract
and retain repeat visitors.
5 The keyword is search! Many
consumers now forgo using
their old-fashioned phone
books in favor of an online
search. If you can't be found
through major search engines
like Yahoo! and Google, you're
missing out on a tremendous
opportunity. Because there are
so many search engines that
your customers could be
using--350 at last
count-getting listed with all
of them and boosting your
search ranking can be a chore
to try and tackle on your own.
Luckily, companies such as
Network Solutions offer search
engine marketing services that
help people find your site,
driving up traffic. A search
engine submission service can
submit your website to all 350
search engines, and make it
easier for search engines to
read and recommend your site
so that you get more traffic!
Network Solutions' detailed
performance reports keep you
up-to-date on your search
engine rankings and help you
measure the success of your
online marketing efforts.
These services are available
individually or in an
affordable package that can
help boost your website
business and give you an edge
over the competition. To learn
more, visit:
www.video4leads.com

Category Music

Tags Blog, blogging, eBay, store, Marketing, pinging, services, tips, traffic, driving, website