Response to D&AD brief (2007)
for a music video for Thom
Yorke. I wanted to draw
attention to the fact that the
video/brief itself is an
environmental issue. The video
exists to make a point and not
to look pretty. I used visual
cues from the BP brand which
creates the impression that
Thom Yorke is similar to BP:
they are bot
more

Response to D&AD brief (2007)
for a music video for Thom
Yorke. I wanted to draw
attention to the fact that the
video/brief itself is an
environmental issue. The video
exists to make a point and not
to look pretty. I used visual
cues from the BP brand which
creates the impression that
Thom Yorke is similar to BP:
they are both brands and both
equally responsible for
climate change.

The video scooped first prize
at the awards!

Category Music

Tags thom, , yorke, music, video, bp, environment, the, clock, dandad, d&ad, first, prize