It may look at first glance
like a modest suburban car
dealership, but from their
location 20 miles northwest of
Boston, the team at Acton
Toyota has set out to
revolutionize the way cars are
bought in the Internet Age.
The online team at Acton
Toyota has thought carefully
through every stage of the
traditional car buyingmore

It may look at first glance
like a modest suburban car
dealership, but from their
location 20 miles northwest of
Boston, the team at Acton
Toyota has set out to
revolutionize the way cars are
bought in the Internet Age.
The online team at Acton
Toyota has thought carefully
through every stage of the
traditional car buying
process, and has come up with
myriad innovations in
implementing its online car
buying service.

Nobody can tell that story
better than happy customers,
and so Acton Toyota set out to
document that experience in
video, and they asked
DigiNovations to help them
think through how to tell the
story. True to the
dealership's mission and
style, the resulting piece is
full of utility and service,
not self-congratulatory sales
pitches.

\'Inside the Online Car Buying
Experience\' is built as a
modular video series within an
intenet TV channel on the
Brightcove platform. The
first three episodes, launched
with the channel this week,
guide viewers on what to look
for and how to prepare at
three critical stages of the
buying process.

The voice of the customer
comes through loud and clear
in these pieces, and the
dealer spokesmen in the video
segments come through as
experts, not as sales people.
The combination â?? of happy
customers and their expert
guides â?? is very effective
testimony to the new realities
of online car buying.

Category Entertainment

Tags Toyota, Dealer, Internet, Sales, Service, Online, Shopping, How, to, get, best, price, Acton, Boston, Massachusetts, Camry