During the last three years,
the Indian publishing industry
did not show much of random
growth, but neither did it
give up on it. Publishers are
unrolling one aggressive
marketing strategy after
another. Their main purpose is
to sell books and what better
way than to advertise it?
Cashing in on the boom in the
country's retai
more

During the last three years,
the Indian publishing industry
did not show much of random
growth, but neither did it
give up on it. Publishers are
unrolling one aggressive
marketing strategy after
another. Their main purpose is
to sell books and what better
way than to advertise it?
Cashing in on the boom in the
country's retail sector,
leading booksellers as well as
publishers are now turning
online to boost sales.

Category Entertainment

Tags booksellers, boom, publisher, indian, book, online, genre, marketing, ani, mediascrape