Newly released by the Media
Education Foundation, 'Big
Bucks, Big Pharma' pulls back
the curtain on the
multi-billion dollar
pharmaceutical industry to
expose the insidious ways that
illness is used, manipulated,
and in some instances created,
for capital gain. Focusing on
the industry's marketing
practices, media scholars an
more

Newly released by the Media
Education Foundation, 'Big
Bucks, Big Pharma' pulls back
the curtain on the
multi-billion dollar
pharmaceutical industry to
expose the insidious ways that
illness is used, manipulated,
and in some instances created,
for capital gain. Focusing on
the industry's marketing
practices, media scholars and
health professionals help
viewers understand the ways in
which direct-to-consumer (DTC)
pharmaceutical advertising
glamorizes and normalizes the
use of prescription
medication, and works in
tandem with promotion to
doctors. Combined, these
industry practices shape how
both patients and doctors
understand and relate to
disease and treatment.
Ultimately, Big Bucks, Big
Pharma challenges us to ask
important questions about the
consequences of relying on a
for-profit industry for our
health and
well-being.Featuring
interviews with Dr. Marcia
Angell (Dept. of Social
Medicine, Harvard Medical
School; Former Editor New
England Journal of Medicine),
Dr. Bob Goodman (Columbia
University Medical Center;
Founder, No Free Lunch), Gene
Carbona (Former Pharmaceutical
Industry Insider and Current
Executive Director of Sales,
The Medical Letter), Katharine
Greider (Journalist; Author,
The Big Fix: How the
Pharmaceutical Industry Rips
Off American Consumers,), Dr.
Elizabeth Preston (Dept. of
Communication, Westfield State
College), and Dr. Larry Sasich
(Public Citizen Health
Research
Group).Producer/Editor: Ronit
RidbergCheck out:
www.mediaed.org

Category Film & Animation

Tags Media, Documentary, education, drug, doctor, nurse, advertising, health, medical, sicko, pharmaceutical, mef