(More Super Bowl-related
information at I attended this
meeting of the San Francisco
Chapter of the American
Marketing Association on the
invitation of my friend Beth.
It is an informative and
entertaining look at ads from
the 41st Super Bowl game, and
by ad and marketing
professionals based in the San
Francisco Bay Area. S
more

(More Super Bowl-related
information at I attended this
meeting of the San Francisco
Chapter of the American
Marketing Association on the
invitation of my friend Beth.
It is an informative and
entertaining look at ads from
the 41st Super Bowl game, and
by ad and marketing
professionals based in the San
Francisco Bay Area. Super
Bowl XLI was the
third-most-watched tv program
in the history of television.
Here's the SF AMA's
description of the meeting:As
Super Bowl XLI is poised to
return to sunny South Florida
for the ninth time in 2007,
the TV commercials surrounding
the game will be all the talk
on Monday.We will hear whether
companies' Super Bowl TV
commercials have generated the
'water cooler' conversation?
Marketers dropped more than
$150 million on Super Bowl
commercials in 2006, but will
the spots be good enough to
make viewers want to speak
out, tell others, discuss it
on a blog or post a comment
online? Did my $2.6 million ad
create a buzz or blog comment?
With new metrics on analyzing
buzz, was the buzz positive or
negative? Super Bowl draws
around 140 million viewers for
all or part of the game, but
is the cost worth it? Do
companies reach their intended
audience? What about ROI?Are
companies getting more
sophisticated in tracking
their ads and ad dollars or do
companies view a $2.6 million
Super Bowl ad as a branding
exercise? Come hear a panel of
industry professionals discuss
the pros and cons of Super
Bowl ads at the San Francisco
American Marketing Association
February 8 event.
SpeakersDante Lombardi --
Executive Vice President,
Group Creative Director -
McCann Erickson San
FranciscoPaul Venables -
Founder and Co-Creative
Director -- Venables Bell &
PartnersDavid L. Smith - CEO
-- Mediasmith Inc.Paula Storti
- Managing Director --
Worldwalk MediaMike Mazza -
Executive Creative Director --
JWTRick Quan - CBS 5 Sports
Anchor -- CBS 5

Category Film & Animation

Tags news, Ad, Media, super, letterman, marketing, youtube, budweiser, Oprah, nfl, bowl, K-fed, doritos, Blockbuster, panel