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Added March 26, 2008
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Ad Council Launches New Campaign to Prevent Youth Reckless Driving
WASHINGTON, DC / PRNewswire / - Car crashes are the number one killer of teens in the U.S. and The Advertising Council wants to put the brakes on this alarming situation. In partnership with a coalition of state Attorneys General and consumer protecti moreAd Council Launches New
Campaign to Prevent Youth
Reckless Driving
WASHINGTON, DC / PRNewswire /
- Car crashes are the number
one killer of teens in the
U.S. and The Advertising
Council wants to put the
brakes on this alarming
situation. In partnership with
a coalition of state Attorneys
General and consumer
protection agencies, SADD
(Students Against Destructive
Decisions) and AAA (American
Automobile Association), the
organization launched the UR
the Spokesperson campaign
today to save lives by
reducing youth reckless
driving.
National Highway Traffic
Safety Administration (NHTSA)
data show that, on average,
more than 300,000 teens are
injured in car crashes each
year, nearly 8,000 are
involved in fatal crashes and
more than 3,500 are killed.
NHTSA research also shows that
teen drivers are involved in
more than five times as many
fatal crashes as adults. Young
drivers are more likely to
speed, run red lights, make
illegal turns, and die in an
SUV rollover.
With the message 'Speak Up,'
the UR the Spokesperson
campaign targets young adults
between the ages of 15 and 21
and encourages them to be the
spokesperson against reckless
driving by empowering them to
speak up when they are in the
car with friends and don't
feel safe. The campaign also
seeks to increase awareness
about the dangers of reckless
driving and educate teens on
how to be safe drivers by
focusing on safe speeds,
avoiding distractions, wearing
seat belts, and the
differences associated with
driving SUVs. AAA will be
assisting the Ad Council in
these efforts nationwide
through its clubs and SADD
will be helping to spread the
message by reaching out to its
350,000 student members.
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